Advertising

On October 17th, a Maryland circuit court judge struck down the state’s tax on digital advertising services. The ruling held that the tax violated the Internet Tax Freedom Act, the Constitution’s Commerce Clause, as well as the First Amendment ... Read More

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A ... Read More

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may ... Read More

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news ... Read More

Our high-quality journalism offers brand safe environments for advertising. Yet news publishers are facing greater challenges than ever due to decreasing advertising revenue resulting from the coronavirus pandemic ... Read More

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news ... Read More

Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a big part of this overall success; nearly 70 percent of newspapers are recycled into new ... Read More

The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A signature Alliance event, adXchange offers a cost-and-time-saving opportunity for its news publisher members to have ... Read More

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from ... Read More

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More

There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear timeframe. That anyone can do it ... Read More

With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for campaigns and media strategies.  With this revolution comes a pressure to determine which channels provide the greatest value. One important ... Read More

This FAQ provides background on the Coalition for Better Ads, its Better Ads Standards, and the Chrome Filtering Feature ... Read More

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising revenue,” they said, “but how do we price it?” To answer this question, I went ... Read More

The News Media Alliance today launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: “We ... Read More

We take our responsibility to report the truth very seriously. That is why we invest in the resources needed to seek out and report the truth.  As part of its Support Real News campaign, the News Media Alliance is proud to provide this full-color print ... Read More

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those never-ending ads that only ever seem to show up when I’m reading on my phone, ... Read More

According to a new survey by CMO Council, 78% of respondents say that unintended associations with objectionable content have hurt their brand’s reputation ... Read More

The News Media Alliance is proud to provide this full-color ad for use in your print & online newspapers. The ads can be customized with your name and logo ... Read More

Black Friday is the biggest shopping day of the year, so the Alliance looked at how consumers engage with advertisements and what they can expect to save — and spend — with help from the ads they find in their ... Read More

Forget what you think you know about news readers. Research shows that old stereotypes no longer apply when it comes to newspaper audience ... Read More

The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy Hilton Suites - San Diego Bay Downtown in San Diego, CA ... Read More

Download and run our ads opposing an advertising tax ... Read More

Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications. Among the talks were several on how print ads can help the ... Read More

Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, decide on when to make big purchases and plan their meals. And the deals that ... Read More

Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its ... Read More

The News Media Alliance today announced the launch of the second phase of its national campaign focused on supporting real news ... Read More

The News Media Alliance is proud to provide this full-color ad for use in your print & online newspapers. The ads can be customized with your name and logo ... Read More

This research was conducted by Dr. Jef Richards and  Dr. Anastasia Kononova of Michigan State University ... Read More

Ashley Dunn didn’t always know what she wanted to do, but now, looking back it makes perfect sense ... Read More

Last month, the White House released a tax plan, but it left more questions than answers. Now, Congress holds the fate of real, reputable, and trusted news in their hands ... Read More

While we appreciate the energy and resources that Google has brought, as a partner of the Coalition for Better Ads (launched last September), to the effort to improve the customer experience around digital advertising, we are very concerned to learn ... Read More

Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More

A bipartisan group of 124 House Members signed a letter in support of preserving the impact of advertising on the economy ... Read More

There isn’t a human (or publisher) that doesn’t want to save a buck, which is why over $1 billion was invested in preprints last year. MediaXchange has a long and storied tradition of providing publishers with the most important and ... Read More

At mediaXchange 2017, Dr. Augustine Fou, Independent Ad Fraud Researcher went into the problem of ad fraud and the trust problem it is creating ... Read More