Archive for strategy
Staff / American Press Institute Announces New Executive Director and CEO, Michael D. Bolden
The American Press Institute, an affiliate of the News Media Alliance, today announced it has hired Michael D. Bolden as its new Executive Director and Chief ... Read More
Case Study Template: Advertising Intelligence Center
Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
Staff / News Media Alliance to Host Next adXchange Meeting in Fort Lauderdale
The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
CEO Column: Will 2019 Determine News Media’s Strategic Landscape?
Looking forward to 2019, I think it is pretty easy to see that it is shaping up to be an absolutely pivotal year that may ... Read More
Webinar: Building Revenue and Growing Audience: Ideas that Work 2017
Join us as we present more than three dozen ideas to build audience and revenue in a fast paced session rich in creative thinking ... Read More
