Archive for strategy

6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
CEO Column: Will 2019 Determine News Media's Strategic Landscape?
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CEO Column: Will 2019 Determine News Media’s Strategic Landscape?

Looking forward to 2019, I think it is pretty easy to see that it is shaping up to be an absolutely pivotal year that may ... Read More
Webinar: Building Revenue and Growing Audience: Ideas that Work 2017
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Webinar: Building Revenue and Growing Audience: Ideas that Work 2017

Join us as we present more than three dozen ideas to build audience and revenue in a fast paced session rich in creative thinking ... Read More
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