Archive for strategy

News/Media Alliance Announces New President & CEO, Danielle Coffey
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News/Media Alliance Announces New President & CEO, Danielle Coffey

The News/Media Alliance today announced it has selected Danielle Coffey as its new President & Chief Executive Officer ... Read More
American Press Institute Announces New Executive Director and CEO, Michael D. Bolden
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American Press Institute Announces New Executive Director and CEO, Michael D. Bolden

The American Press Institute, an affiliate of the News Media Alliance, today announced it has hired Michael D. Bolden as its new Executive Director and Chief ... Read More
Case Study Template: Advertising Intelligence Center
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Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
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Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts

Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
News Media Alliance to Host Next adXchange Meeting in Fort Lauderdale
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News Media Alliance to Host Next adXchange Meeting in Fort Lauderdale

The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A ... Read More
6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute
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6 Answers with Liz Worthington, Director of Content Strategy at American Press Institute

Liz Worthington, Director of Content Strategy at American Press Institute (API), manages a group of three who together help publishers create data-driven content strategies through ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
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Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
CEO Column: Will 2019 Determine News Media's Strategic Landscape?
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CEO Column: Will 2019 Determine News Media’s Strategic Landscape?

Looking forward to 2019, I think it is pretty easy to see that it is shaping up to be an absolutely pivotal year that may ... Read More
Webinar: Building Revenue and Growing Audience: Ideas that Work 2017
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Webinar: Building Revenue and Growing Audience: Ideas that Work 2017

Join us as we present more than three dozen ideas to build audience and revenue in a fast paced session rich in creative thinking ... Read More
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News/Media Alliance Calls on FTC, DOJ to Investigate Google’s Misappropriation of Digital News Publishing, Stop Expansion of Generative AI Overviews Offering - Read more