Archive for branded content

How To: Price Your Native Advertising Offerings
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How To: Price Your Native Advertising Offerings

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
How To: Create Better Branded Content
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How To: Create Better Branded Content

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More

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News/Media Alliance Survey Reveals Support for AI Companies to Compensate Publishers Learn more