A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up.
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Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood.
Advertising-A, Advertising-RT, Advocacy, Journalism, Research & Tools
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium – click here to read the full article. Below is a short excerpt.
As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.
Advertising-A, Advocacy, CEO, Digital, Journalism, Press Releases, Tech Platforms-D - DO NOT USE
Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the sustainability of high-quality journalism during this critical time.