Event brings together news publishers, advertisers/agencies in one place
FOR IMMEDIATE RELEASE
Arlington, VA – The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A signature Alliance event, adXchange offers a cost-and-time-saving opportunity for its news publisher members to have private one-on-one meetings with advertisers and agencies.
adXchange is a popular event with Alliance members typically including representatives from news publishers, advertisers and ad agencies.
The event is typically held semi-annually, first in late February or early March in varying U.S. locations, and again in the fall in Chicago. This event is unique in that the agenda is focused on face-to-face meetings between publishers and advertisers/agencies.
Meeting space is provided for each advertiser, and the advertisers and news publishers schedule their own meetings. Upon registration, attendees will receive a link to their own webpage where they can access the advertiser contact list. Advertisers will also receive a link to their own webpage where they may download the news media attendee list. News publisher attendees and advertisers/agencies can mutually reach out to each other via email to set up private meetings. As the meeting hosts, advertisers/agencies are responsible for filling up their meeting slots. The Alliance can help to connect people if they are having trouble getting responses, but does not pair up publishers and advertisers/agencies or set meeting schedules.
“We have received very positive feedback from our members about adXchange over the years. It is a truly unique event that encourages the formation of new advertiser/publisher relationships, as well as maintaining existing partnerships, both of which provide great value to all parties involved,” stated Alliance President & CEO David Chavern.
Alliance Vice President, Research & Insights, Rebecca Frank stated, “Newspaper media are among the most trusted forms of media by consumers. Likewise, the news audience is more likely to engage with and take action because of advertising in the newspaper, which makes them a valuable audience for advertisers.”
A 2018 news publisher attendee said about adXchange, “This event, along with the Chicago fall event, are of extremely high value to me. Nowhere else can I see up to 25 important advertisers and agencies in such a short period of time at such a low cost.”
Jason Armstrong, Director of Media Development at Mediaspace, a full-service print and digital media buying and planning agency said, “adXchange is essential for Mediaspace in sustaining personal relationships and understanding the ever-evolving opportunities available to our clients.”
Alliance members as well as advertisers/agencies that host meetings receive complimentary registration to adXchange. For a per-person fee, non-Alliance-member news publishers may also attend. The non-member early bird rate of $300/attendee expires on December 20, 2019.
For more information and to register, visit www.newsmediaalliance.org/adXchange.
Contact Alliance Event Planner & Executive Assistant Rachel Fox with questions about adXchange.
The News Media Alliance is a nonprofit organization representing more than 2,000 news organizations and their multiplatform businesses in the United States and globally. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at www.newsmediaalliance.org.
Members of the News Media Alliance staff have contributed to this post.