Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from each other’s success and creativity.
The Alliance is always on the lookout for new case studies to highlight and share with members in the AIC. A steady flow of case studies from our members ensures the AIC can continue to highlight the value of creative, targeted advertising campaigns for advertisers and news consumers.
A requirement for inclusion of a case study in the database is that it must include actual results — whether that is in the form of engagement rates with the campaign tactics or actual revenue generated by the advertisers — so that publishers who use them for inspiration can also compare the success of their ideas.
Cases in the database cover six major advertising industries:
- Home Improvement
- Healthcare
- Arts/Entertainment/Tourism
- Food/Beverage
- Education
- Automotive
One-third of the cases focus on campaigns targeted at a single market.
Some examples of big wins from news publisher campaigns included in the AIC:
- $1.25 million in revenue for a regional theater client, attributed to a print and digital campaign
- More than 100,000 entries to a sweepstakes via a nationwide campaign
- $2 million in annual revenue (out of a total of $14 million) for a luxury furniture store client, generated by a year-long campaign
- 100 percent increase in sales for an auto dealer client, driven by a print and digital integrated solution
We hope that the AIC will serve as a valuable resource to our members’ advertising and sales teams to help inform successful news advertising campaigns moving forward.
Check out the AIC and see how it can inspire your work for your advertising customers.
If you have questions about how best to present your organization’s success in a case study, please contact rebecca@newsmediaalliance.org.
Rebecca is VP, Research & Insights at the News Media Alliance.
