A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up.
programmatic
News Take Episode 109: The State of Advertising and Local News
On this episode of News Take, Alliance President & CEO David Chavern talks with Gordon Borrell, founder of Borrell Associates about the state of advertising and local news.
Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may be negatively impacting publishers even more than previously understood.
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability.
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement.
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook.
New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers
With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie.
Webinar: Programmatic Opportunity, and How to Capitalize on it!
We have all heard the term programmatic, but what does it really mean, and how can we hop on the