Archive for programmatic

News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers
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New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers

With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie ... Read More
Webinar: Programmatic Opportunity, and How to Capitalize on it!
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Webinar: Programmatic Opportunity, and How to Capitalize on it!

We have all heard the term programmatic, but what does it really mean, and how can we hop on the programmatic money train? During the ... Read More
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New video: Why we need a #SafeHarbor4News Watch