How To: Use Contests to Increase Your Ad Revenue
Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More
Key Industry Takeaways From Mega-Conference 2018
Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract subscribers, grow revenue, marry print and digital strategies, and discover new products and services they ... Read More
New(s) Ideas
Calling all media startups and businesses with solutions for news media! If your product or service helps news organizations grow revenue, drive subscriptions, engage their audiences and streamline production, then enter your idea in our New(s) Ideas contest and you ... Read More
News Media Alliance Wins Two Golds in Association TRENDS Contest
The News Media Alliance has been honored with two Gold awards in the 2017 Association TRENDS 2017 All Media Contest. They were two of nearly 300 entries in the association publications contest ... Read More
Alliance Ad Puts Exclamation Point on Campaign: "We Are Real News"
The News Media Alliance today launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: “We ... Read More
Morning Consult Study Delves into News Brands Polarization
A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More
Support Real News – ‘We Are Real News’ Ad
We take our responsibility to report the truth very seriously. That is why we invest in the resources needed to seek out and report the truth. As part of its Support Real News campaign, the News Media Alliance is proud to provide this full-color print ... Read More
Accelerator Pitch Winner Sells to Google
The last time we saw Dave Gehring was on-stage at mediaXchange 2017, during the News Media Alliance Accelerator Pitch. Recognized by the Alliance as a promising start-up with solutions for news media companies, Gehring introduced Alliance members to Relay Media, an ... Read More
News Media Alliance to Host adXchange 2018
The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy Hilton Suites - San Diego Bay Downtown in San Diego, CA ... Read More
Alliance Applauds Copyright Office Move to Modernize Newspaper Registration
Today the Copyright Office published in the Federal Register a Notice of Proposed Rulemaking allowing newspapers to use cost-saving technology for copyright registrations ... Read More
Advertising Tax Ad
Download and run our ads opposing an advertising tax ... Read More
News Media Alliance Names Rebecca Frank Director, Research & Insights
The News Media Alliance today announced the hire of Rebecca Frank as Director, Research & Insights ... Read More
Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications. Among the talks were several on how print ads can help the ... Read More
Five Key Takeaways from Digital Media North America
Last week, the World Association of Newspapers and News Publishers (WAN-IFRA) hosted the first-ever Digital Media North America (DMNA) conference in New York City, partnering with the News Media Alliance to bring insights about digital news trends from around the ... Read More
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, decide on when to make big purchases and plan their meals. And the deals that ... Read More
Google Ends First-Click-Free — What That Means for Paywalled News
Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed users to read paywalled news items for free, if accessed through the search engine. The ... Read More
Trib Total Media Keeps Local Journalism Alive with Alliance Membership
In western Pennsylvania, Trib Total Media made the move into digital news early, starting the region’s first online news hub, Tributaries, in 1995. Since then, the company has seen the internet take over the news industry, and although they’ve grown ... Read More
Pennsylvania’s Observer Publishing Company Joins the Alliance
As small-town papers try to compete against the internet and the negative impacts of fake news, they’re looking for new ways to fight for their survival and the survival of their peers. Which is why Pennsylvania’s Observer Publishing Company is ... Read More
Amazon Becomes Latest Digital Advertising Threat
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its ... Read More
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue ... Read More
New Campaign Calls for Use of Trusted Sources to Fight Fake News
The News Media Alliance today announced the launch of the second phase of its national campaign focused on supporting real news ... Read More
Statement from CEO: Google Subscription Support Update
This morning, Google announced an update to First Click Free and other initiatives to help support digital subscriptions for publishers. Some notable changes include replacing the First Click Free policy – which we have strongly objected to for some time ... Read More
Tune in to these 10 podcasts about journalism and the media
Podcasts are a great frontier for storytelling—but what about podcasts about storytelling? ... Read More
One Year Later, The Alliance Stands Strong
One year ago today, the Newspaper Association of America became the News Media Alliance ... Read More
Meet Derek Simmons, Star Tribune’s First Chief Creative Officer
On June 27, Star Tribune Media Co. announced Derek Simmons as the company’s new chief creative officer to lead development of innovative print and digital solutions that showcase The Star Tribune’s acclaimed journalism. You’ve worked for the Star Tribune for over ... Read More
News Media Alliance Applauds FCC Nominee Brendan Carr
The News Media Alliance applauds the nomination of Brendan Carr as Commissioner of the Federal Communications Commission (FCC) ... Read More
Statement: EU Action on Google
This decision by the EU clearly points to the need for US regulators to take more seriously the challenges posed by Google and other tech giants ... Read More
News Media Alliance to Partner on Mega-Conference 2018
The News Media Alliance will join with Inland Press Association, Local Media Association and the Southern Newspaper Publishers Association as a partner of Mega-Conference 2018, Feb. 26-28, 2018 in San Diego ... Read More
News Media Alliance Playbook
The News Media Alliance Playbook provides an overview of the Alliance, its mission and key issues we advocate on behalf of our members ... Read More
News is worth knowing, CMG’s newest strategy
CMG's “Worth Knowing” campaign communicates the value proposition to readers that it is worth knowing and paying for news content ... Read More
Facebook Helping Publishers? We’ll see.
Facebook is building a tool to help users subscribe to news publications directly within the mobile app ... Read More
Statement: Google’s Announcement of an Ad Blocking Feature within Chrome
While we appreciate the energy and resources that Google has brought, as a partner of the Coalition for Better Ads (launched last September), to the effort to improve the customer experience around digital advertising, we are very concerned to learn ... Read More
WAN-IFRA, News Media Alliance Announce Digital Media NA Conference
WAN-IFRA and the News Media Alliance will jointly organize the first Digital Media North America conference October 18-20, 2017 in New York City. Reuters, the event’s strategic partner, will host the event at its Thomson Reuters Building ... Read More
Podcast: The Costs of Quality Journalism
Demand for quality journalism may be at historical levels in 2017 but demands on journalism’s longstanding business models weigh heavily on reporters and publishers alike. It’s hardly breaking news that the news business hopes to innovate its way out of ... Read More
Sponsored Content Widgets: Embarrassing Spam or Revenue Builder?
The conversation about sponsored content has taken a turn ... Read More
mediaXchange 2017 Presentations
Presentations from the News Media Alliance's mediaXchange 2017. Member log-in required ... Read More
mediaXchange 2017: Paul Taylor on Diversity and Millennials
Coming off one of the most polarized elections in US history, it’s a good idea for publishers to take a clear look at who their readers are ... Read More
mediaXchange 2017: Retaining Readers through Cost Effective Service Improvements
By Cam Ellis, Special to the Alliance While some of today’s publishers continue to drift towards an exclusively-digital distribution plan, there are many that still rely on couriers to deliver the newspapers in the morning. It’s a strategy that continues ... Read More
mediaXchange 2017: Cutting-Edge Solutions to Driving Subscriptions
In a new study of 2,100 adults, the American Press Institute dug into who news readers are. The findings were shared at mediaXchange 2017 ... Read More
Michael Klingensmith Elected Chairman of the News Media Alliance
The News Media Alliance has elected Michael Klingensmith, Publisher and CEO, Star Tribune, as its Chairman of the Board of Directors. Klingensmith, who previously served as Vice Chairman, succeeds Tony Hunter ... Read More
mediaXchange 2017: Proven Strategies for Reader Engagement
By Cam Ellis, Special to the Alliance When it comes to consumer engagement, there’s arguably no more important statistic to track than consumer retention. With every publisher applying a different and unique strategy in hopes of good retainment numbers, it ... Read More
mediaXchange 2017: The Associated Press Update
Pruitt updated attendees on the AP's progress and continued commitment to journalism and serving their members. This year saw the multimedia delivery portal and delivery of AP newsroom to three-quarters of all newsrooms. This provides more story-centric options to members ... Read More
Alliance Announces Rising Star Awards
Media Contact: Lindsey Loving Manager, Communications lindsey@newsmediaalliance.com 571.366.1009 FOR IMMEDIATE RELEASE News Media Alliance Announces Winners of Rising Star Awards Winners Formally Recognized at mediaXchange 2017 Arlington, Va. – The News Media Alliance announced the recipients of its Rising Star ... Read More
Introducing Table Talks: mediaXchange 2017
By Michelle Harris I’m so excited to introduce a new type of session at mXc 17. In previous years, we haven’t focused enough on the exchange with our audience—it is called mediaXchange after all! So this year, we will feature ... Read More
Announcing the 2017 mediaXchange Speaker Line-Up
The News Media Alliance announced the full speaker line-up at mediaXchange 2017, taking place April 30 - May 3, 2017 in New Orleans. The event draws hundreds of news media professionals each year to hear from top thought leaders from ... Read More
News Media Alliance Launches Campaign to Support Real News
The News Media Alliance today announced the launch of a national 'Support Real News' campaign focused on combatting the increasing prevalence of fake news. The campaign, shines a light on the importance of real news produced by respected, trusted news ... Read More
News Media Companies Have Quality on Their Side
The Alliance for Audited Media has launched its Quality Certification program, another opportunity for news media publishers to differentiate on quality ... Read More
Comments: UK Parliamentary Committee ‘Fake News’ Inquiry
The News Media Alliance filed in response to the UK’s inquiry into the growing phenomenon of “fake news" ... Read More
