Announcing the 2017 mediaXchange Speaker Line-Up

Media Contact:
Lindsey Loving
Manager, Communications


News Media Alliance Announces 2017 mediaXchange Speaker Line-up

Speakers Will Address ‘Futures of News’

April 13, 2017

Arlington, VA – The News Media Alliance today announced the full speaker line-up at mediaXchange 2017, which will take place April 30 – May 3, 2017 in New Orleans. LA. The event draws hundreds of news media professionals each year to hear from top thought leaders from inside and outside the industry; to exchange ideas and hear insights on revenue and audience growth strategies; and to connect with advertisers and other partners. Speakers will offer their insights and experience, as well as trends and actionable solutions on the most important issues facing the news media today, including digitization, new content distribution platforms, audience engagement and more.

The influential group of speakers includes best-selling author and digital marketing expert, Mitch Joel; former BuzzFeed and Google executive, Jonathan Perelman; and generational expert and book author, Paul Taylor. The extensive and impressive speaker line-up includes top publishers, news company executives and strategy leaders at some of the world’s most renowned news media companies, including Gannett, The New York Times, tronc, USA TODAY, The Washington Post and more, as well as representatives from the platform giants, Facebook and Google. (See full speaker list below.)

“We are very excited to offer this outstanding group of dynamic, leading-edge speakers at mediaXchange this year,” stated News Media Alliance President and CEO David Chavern. “This year’s line-up will showcase the best from in and out of the industry, demonstrating the news media industry’s ability to innovate and remain competitive with the newer platforms, while learning from thought leaders that are making strides in digital and mobile strategy, and audience engagement.”

The ongoing attacks on the media by the new Administration and challenges with increasing instances of fake news provide additional fodder for this year’s discussions. Chavern noted, “The industry is focused on demonstrating our value proposition in a time when readers are being misled by fake news headlines, and we are committed to working hard to ensure our readers get real news from trusted, respected news organizations like our Alliance members.”

The current list of confirmed speakers for the program includes (in alphabetical order):

  • Gerard Brancato, Senior Director, Digital Subscription Marketing, Tronc, Inc.
  • Laura Burkholder, Director of Consumer Marketing, Star Tribune
  • Alfredo Carbajal, Managing Editor, Al Día/The Dallas Morning News
  • Kirk Davis, Chief Executive Officer, GateHouse Media
  • Michael Dawes, Senior Vice President, Strategic Partnerships, Recruitology
  • Tom Drouillard, CEO, Alliance for Audited Media
  • Augustine Fou, Independent Ad Fraud Researcher
  • Conner Freeman, Director of Circulation Planning & Analysis, Advance Central Services SE
  • Russ Freyman, Head of Partnerships, Emerging Products, Google
  • Mike Gehl, President, Wallit
  • David Gehring, CEO & Co-Founder, Relay Media
  • Howard L. Griffin, Senior Vice President, Gannett National Sales
  • Mitch Joel, President, Mirum
  • Michael A. Gugliotto, President & CEO, Pioneer News Group
  • Rich Handloff, Director of Consumer Marketing, The Washington Post
  • Jerry Hill, VP, Strategic Segments & Marketing Operation, Gannett, USA TODAY NETWORK
  • Aimee Jolley, Sr. Director, Consumer Brand, West Group, USA TODAY NETWORK
  • Mitch Landrieu, Mayor of New Orleans (tentatively confirmed)
  • Matt Lindsay, President, Mather Economics LLC
  • Daphne Lowell, Sr. Director, Consumer Brand, East Group, USA TODAY NETWORK
  • Paul Marok, Director, Data Analytics & Pricing, Advance Central Services
  • Jonathan Martin, National Political Correspondent, The New York Times
  • Matt Monahan, Sales & Product Lead, Arc Publishing, The Washington Post
  • Bill Nagel, SVP, Cox Media Group
  • Amalie Nash, Executive Editor, West Region, USA TODAY NETWORK
  • Melody Nelson, Regional VP, Retention & Engagement, McClatchy
  • Gary Olszewski, Vice President, Consumer Sales, Los Angeles Times
  • Michael Otero, Director, National Home Delivery, The New York Times
  • Jonathan Perelman, Head of Digital Ventures, ICM Partners
  • Todd J. Peterson, Vice President of Circulation, Times Union
  • Ann Poe, Vice President, Audience, Digital Revenue & Products, Cox Media Group
  • Esfand Pourmand, Senior Vice President of Revenue, Hearst Newspapers, Digital
  • Bill Reynolds, Senior Vice President, Operations, Denver Post
  • Jef Richards, Chairman, Advertising & Public Relations Dept., Michigan State University
  • Seth Rogin, Nucleus Marketing Solutions
  • Tom Rosenstiel, Executive Director, American Press Institute
  • Daniel E. Schaub, Corporate Director of Audience Development, McClatchy
  • Remy Schwartz, Manager, Business Strategy & Operations, Hearken
  • Mizell Stewart, III, VP, News Operations, USA TODAY NETWORK and Vice President/Board of Directors, American Society of News Editors
  • Paul Taylor, Generational Expert and Book Author
  • Patrick Tornabene, VP, Audience Development & Analytics, Newsday
  • Jason Washing, Director, Global Partnerships, Google
  • Jason White, Manager, US News Partnerships, Facebook
  • Heather Williams, Regional VP, Audience Development, McClatchy

The full mediaXchange program is available on the News Media Alliance website. Alliance members can register here to attend the conference.



The annual News Media Alliance mediaXchange 2017 will take place April 30 – May 3, 2017, at the New Orleans Marriott in the French Quarter. The conference is designed to inspire and provide valuable ideas to help news media professionals grow audience and revenue for their print and digital products. The theme of the conference is “The Futures of News” – the many ways news media are positioned to excel through technology and innovation, as well as providing high-quality journalism and engaging with local communities. For more information, visit


The News Media Alliance is a nonprofit organization representing nearly 2,000 news organizations and their multiplatform businesses in the United States and Canada. Alliance members include print, digital and mobile publishers of original news content. Headquartered near Washington, D.C., in Arlington, Va., the association focuses on ensuring the future of news media through communication, research, advocacy and innovation. Information about the News Media Alliance (formerly NAA) can be found at


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