Expanding the View
This month, I haven’t been able to stop thinking about one particular essay about the “creator economy.” To those of us working in “old media,” the idea of a single person, armed with a brain, a laptop, and the ability ... Read More
A Spot of Good Ad Tech News for Publishers
It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up ... Read More
Alliance Members: We’d Like Your Input! Audience & Advertising Research Needs
We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More
This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply
In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply ... Read More
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A ... Read More
Ad Tech: It’s Worse Than We Thought
In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to this group, from their consumption preferences, to what would motivate them to subscribe, to the ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More
Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust
The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which may be one of the reasons that distrust in the media seems intractable ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news ... Read More
Recording Now Available! Webinar: Table Stakes: Mastering the Essentials of Digital Journalism
Recording Now Available! - This webinar will highlight the value of the Table Stakes program, which teaches news organizations modern change management skills to develop new leaders and business models for local news ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, senior executives from data tech firm BritePool will detail how publishers can take advantage of ... Read More
Member Exclusive: Update on Ongoing Alliance Activities Around COVID-19 Pandemic
On Tuesday, June 2, the News Media Alliance Operational Working Group was joined by Alliance SVP & General Counsel Danielle Coffey and Alliance SVP, Public Policy, Paul Boyle for updates on Alliance activities around the ongoing public health pandemic as ... Read More
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability ... Read More
Member Exclusive: Alliance Discussion of Re-Opening After Pandemic & Updates from Members
On Tuesday, May 5, the News Media Alliance Operational Working Group was joined by Dennis Hoeg, of Nexteer Automotive, to discuss the manufacturing industry perspective on the pandemic and what publishers might expect from that sector going forward. We also ... Read More
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change ... Read More
Member Exclusive: Alliance Discussion of Print Operations, Including Cutting Print Days
On Tuesday, April 14, the News Media Alliance Operational Working Group was joined by Ken Harding of FTI Consulting, who shared what his team has learned about reducing print days and what lessons they are able to share for organizations ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news ... Read More
Member Exclusive: Alliance Discussion of Stimulus Package and Benefits to News Publishers
On Tuesday, March 31, the News Media Alliance convened an Operational Working Group to discuss the the Stimulus Package, CARES Act, small business loans and more. This call featured analysis and explanation of the various resources available by Alliance SVP ... Read More
Member Exclusive: Alliance Round-Table on Operations During Public Health Crisis
On Tuesday, March 17, the News Media Alliance convened an Operational Working Group to discuss the impacts of the COVID-19 outbreak on the news industry. This call featured speakers from The New York Times, the San Francisco Chronicle, and the ... Read More
Alliance Insiders Share Insights Into 2020’s Top Issues
With the start of a new year and new decade for the news industry, we at the News Media Alliance asked our Alliance Insiders to share some thoughts on what they were most looking forward to ... Read More
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from ... Read More
