Archive for PwC

A Spot of Good Ad Tech News for Publishers
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A Spot of Good Ad Tech News for Publishers

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a ... Read More
A Clarion Call
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A Clarion Call

A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
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News/Media Alliance Calls on FTC, DOJ to Investigate Google’s Misappropriation of Digital News Publishing, Stop Expansion of Generative AI Overviews Offering - Read more