A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability.
ISBA
Advertising-A, Advertising-RT, Advocacy, Journalism, Research & Tools
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium – click here to read the full article. Below is a short excerpt.
As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.