A Clarion Call

This post appears on Medium – click here to read the full article. Below is a short excerpt.

A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability. The UK’s ISBA and their research partners at PwC spent over a year assessing data from all points of the programmatic advertising equation and reached some conclusions that should give pause to all involved.

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