This post appears on Medium – click here to read the full article. Below is a short excerpt.
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability. The UK’s ISBA and their research partners at PwC spent over a year assessing data from all points of the programmatic advertising equation and reached some conclusions that should give pause to all involved.
Rebecca is VP, Research & Insights at the News Media Alliance.
