Archive for Digital

30 Under 30 with Eric Webb
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30 Under 30 with Eric Webb

Eric Webb, the Social Media and Engagement Editor at The Austin American-Statesman, was the kid who sat in the library reading the newspaper in middle ... Read More
Redefining Reality
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Redefining Reality

A New Frontier For Storytelling I stand on the edge of a cliff, awaiting inevitable free fall. I walk on the Moon. I dance among ... Read More
Facebook Live 101
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Facebook Live 101

How Publishers Can Use and Monetize Livestreaming Since Facebook launched the livestreaming service Facebook Live to all users in April – following an initial launch ... Read More
5 Answers with Rafael Carranza, La Voz
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5 Answers with Rafael Carranza, La Voz

Five Answers is a weekly series that features a member of the newspaper industry answering five questions. If you'd like to participate, email kirsten.ballard@naa.org. Rafael Carranza ... Read More
Tradeoffs between personal data privacy and customer analytics.
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Tradeoffs between personal data privacy and customer analytics.

There are additional costs from capturing data in the loss of privacy a customer experiences from being tracked. What are the benefits and costs of ... Read More
Alexa, Find Me New Audiences
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Alexa, Find Me New Audiences

Since Amazon released its voice-controlled, wireless speaker device Amazon Echo in 2014, users have been able to access a number of “skills” or services, such ... Read More
Another Dumb Preconception About Digital Ads Dies
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Another Dumb Preconception About Digital Ads Dies

The digital realm is the future of publishing – and it is certainly the place where most innovation and forward-thinking is happening right now.  But that ... Read More
Mean Tweets - Newspapers Edition
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Mean Tweets – Newspapers Edition

Trump on Twitter: How Negative Treatment of Press Threatens Our Freedom BY EMMA BENNINGHOFF & KIRSTEN BALLARD When the Republican National Convention kicked off yesterday ... Read More
30 Under 30 with Adam Playford
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30 Under 30 with Adam Playford

News Media Alliance announced the winners of its first "Top 30 Under 30" Awards program at mediaXchange 2016 in April, which honors young leaders working in every ... Read More
The Cost of Faster Load Times
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The Cost of Faster Load Times

Gut Check: One Year In, How is Platform Distribution Working for Publishers? Publishers have fewer than 10 seconds to hook a reader, so we cannot ... Read More
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News Media Alliance Urges PRC to Include All Periodicals in Reporting On-Time Delivery - Read more