Nearly 65 percent of all Google searches end without a user going to a different website, according to a report by Rand Fishkin. The Alliance’s White Paper further detailed how Google creates a walled garden by using its market dominant position to diminish the chances that users will visit other news websites. Google’s market dominance and anti-competitive practices have come under increasing scrutiny, with multiple lawsuits ongoing against them. On March 24, Google released a blog attempting to defend its practices. Google claims that it “sends more traffic to the open web every year,” an attempt to justify its increasing efforts to keep users (and the user data it stockpiles) within its walls. Read more here.
Members of the News Media Alliance staff have contributed to this post.