ACCC Claims Google Misled Consumers

On July 27, the Australia Competition & Consumer Commission (ACCC) began a proceeding against Google for allegedly misleading Australian users into giving consent for broad data collection. The ACCC alleges that Google did not obtain users’ “explicit informed consent” to combine personal data linked to a Google account with data about activities on non-Google sites. The ACCC claims Google used this combined information to improve its advertising business, which is its primary source of revenue. Read more here.


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