On February 22, Microsoft announced that it would join forces with tech and media companies to form a coalition aimed at addressing disinformation and “developing technical standards for certifying the source and history or provenance of media content.” This technology could create an open standard for platforms to minimize harmful information and give more traffic to trusted journalism. If implemented, it could also increase the public’s trust in journalism by eliminating deceptive and misleading content. Read more here.
Members of the News/Media Alliance staff have contributed to this post.
