Apple’s New Privacy Policy Bad for Ad Revenue, Says Facebook

Facebook recently alleged that Apple’s new privacy policy will cripple efforts to offer personalized ads. These changes would require that app developers obtain users’ consent before they are able to track information used to deliver personalized ads. This policy is expected to roll out this fall with iOS14. If these privacy changes are put into effect, Facebook claims that many users will disallow tracking, and app owners will struggle financially because of the inability to effectively advertise. These changes could have ripple effects for news publishers’ ad revenue if a multitude of users opt out of personalized ads. Read more here.

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