Archive for Technology-RT
Stringr Engages with Sourced Video
As mobile readership continues to skyrocket, multimedia journalism is becoming increasingly important. High-quality video content can catch a reader's attention and drive them to publishers' ... Read More
5 Answers with Ray Soto
Ray Soto is Gannett’s Creative Lead of Applied Technologies responsible for driving the creative vision and development of the USA Today Network’s immersive storytelling initiatives ... Read More
Accelerator Pitch Program at mediaXchange 2016
AdCellerant @adcellerant AdCellerant is an Ad Technology and Digital Marketing Services company that specializes in executing small business programmatic display, mobile, tablet, video, native, ... Read More
5 Answers with Mark Smith
Mark W. Smith is the Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile web users. Before The Post, ... Read More
mediaXchange 2016 Panel: Follow the Money
Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms ... Read More
mediaXchange 2016 Panel: Will Micropayments Go Macro?
Blendle is hoping to change micro-payments with its Spotify-like platform that encourages readers to pay a nominal fee for each article they read ... Read More
Mobile at a ‘Tipping Point’
Watch: Full Session Video (member log-in required) With mobile news consumption now far outpacing traditional desktop traffic, mobile represents a $50 billion—or perhaps even larger—opportunity ... Read More
AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns
Part of a Series Featuring NAA's 2016 Accelerator Pitch Program Winners In 2016, spending on digital advertising in the United States is projected to grow ... Read More
How Keywee Uses Newspaper Stories
Social media networks promise publishers access to a vast audience of previously untapped readers. But that doesn't mean that those readers will click on the ... Read More
