Archive for Technology-RT

mediaXchange 2016 Panel: Follow the Money
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mediaXchange 2016 Panel: Follow the Money

Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms ... Read More
mediaXchange 2016 Panel: Will Micropayments Go Macro?
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mediaXchange 2016 Panel: Will Micropayments Go Macro?

Blendle is hoping to change micro-payments with its Spotify-like platform that encourages readers to pay a nominal fee for each article they read ... Read More
Mobile at a 'Tipping Point'
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Mobile at a ‘Tipping Point’

Watch: Full Session Video (member log-in required) With mobile news consumption now far outpacing traditional desktop traffic, mobile represents a $50 billion—or perhaps even larger—opportunity ... Read More
AdCellerant Allows Newspapers to Have 'Full Control' Over Digital Marketing Campaigns
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AdCellerant Allows Newspapers to Have ‘Full Control’ Over Digital Marketing Campaigns

Part of a Series Featuring NAA's 2016 Accelerator Pitch Program Winners In 2016, spending on digital advertising in the United States is projected to grow ... Read More
5 Answers with Alexander Klopping
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5 Answers with Alexander Klopping

Alexander Klöpping is founder of Blendle, a successful iTunes-like system for journalism from The Netherlands, backed by The New York Times and Axel Springer. Klöpping ... Read More
How Keywee Uses Newspaper Stories
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How Keywee Uses Newspaper Stories

Social media networks promise publishers access to a vast audience of previously untapped readers. But that doesn't mean that those readers will click on the ... Read More
Webinar: Mobile Trends & The Changing Face of Retail
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Webinar: Mobile Trends & The Changing Face of Retail

Presenter: Gary Meo, Senior Vice President, Sales Director, Nielsen Scarborough Mobile is now the primary access point to online retail for most U.S. consumers, and ... Read More
U.S. Tax Code Doesn’t Keep Up with Advancements in Newsgathering
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U.S. Tax Code Doesn’t Keep Up with Advancements in Newsgathering

It is universally acknowledged that newspaper investments in journalism translate to readers' awareness of the world around them, including politics, the economy, entertainment and countless ... Read More
No Longer Just for Tweets?
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No Longer Just for Tweets?

According to several sources, Twitter plans to expand its character limit to 10,000, trading the platform's hallmark 140-character limit for the ability to display content ... Read More
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Tech Startups and Legacy Publishers Partner to Drive Growth

Over history, the news industry has always been heavily impacted by – and then it has adapted to – technological change.  Town criers gave way ... Read More
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