Technology-RT

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up ... Read More

In this fireside chat, News/Media Alliance President & CEO, David Chavern, sits down with Robin Berjon, former VP of Data Governance at The New York Times, to talk about the potential of Web3 for news and magazine publishers ... Read More

September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More

In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply ... Read More

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A ... Read More

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may ... Read More

News Media Alliance President & CEO David Chavern had an energizing conversation with Aram Zucker-Scharff, Engineering Lead for Privacy & Security Compliance at The Washington Post, that got in-the-weeds about the kitchen sink of ad tech topics, including site monetization; ... Read More

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More

The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising ... Read More

Join us for an Alliance member-only webinar to learn how you can be leveraging top solutions for news media from our Grand Prize winners of the New(s) Ideas contest ... Read More

The News Media Alliance announced today the grand prize winners of its New(s) Ideas contest, Subatomic Digital and Viafoura ... Read More

It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More

With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie ... Read More

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be ... Read More

Evvnt has found the solution to automating the millions of event listings in print and online, and news publishers can start using it immediately to provide local event marketers and their communities with a valuable service – and open up ... Read More

We’ve talked before about how to use the Freedom of Information Act (FOIA) to get better information for your beats, but now that you have all that information, what happens next? That’s where Logikcull comes in, an automated document search ... Read More

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content ... Read More

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, they have several newspaper customers for whom they develop custom products ... Read More

39 percent of people said they used Facebook as a source of news in 2018, down 9 percentage points from 2017. And if you look just at young people in the U.S., their use of Facebook for news is down ... Read More

Every good news organization has some way of reaching its audience when they’re on-the-go. There are tweets and push notifications and app updates. But there are also live social media news shows, streaming videos and daily podcasts. We want to ... Read More

Understanding data within your organization can be beneficial in the long run. In first part of an Alliance-hosted summer webinar series centering on data entitled, “Getting the Best Data for Your Organization”, industry experts discussed what techniques are best when ... Read More

Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher’s needs. Pelcro’s paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to ... Read More

We believe that news organizations should also keep a careful eye on the presentation. It’s a long read, so we’ve identified some key data points from the 2018 report – presented by Meeker at the Recode Code Conference in Rancho ... Read More

Meet our 2018 New(s) Ideas Winners - media startups and companies with solutions for news media. The winners were selected by a team of News Media Alliance staff for their innovative ideas for news media, presented in a visually-compelling, energetic ... Read More