Advertising

On October 17th, a Maryland circuit court judge struck down the state’s tax on digital advertising services. The ruling held that the tax violated the Internet Tax Freedom Act, the Constitution’s Commerce Clause, as well as the First Amendment ... Read More

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A ... Read More

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once took place between advertisers and publishers. However, three recent developments suggest that ad tech may ... Read More

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news ... Read More

Our high-quality journalism offers brand safe environments for advertising. Yet news publishers are facing greater challenges than ever due to decreasing advertising revenue resulting from the coronavirus pandemic ... Read More

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news ... Read More

Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a big part of this overall success; nearly 70 percent of newspapers are recycled into new ... Read More

The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A signature Alliance event, adXchange offers a cost-and-time-saving opportunity for its news publisher members to have ... Read More

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from ... Read More

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More

There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear timeframe. That anyone can do it ... Read More

With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for campaigns and media strategies.  With this revolution comes a pressure to determine which channels provide the greatest value. One important ... Read More