How To: Use Contests to Increase Your Ad Revenue
Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be used. I never win contests. I am not lucky, but I still try. I join ... Read More
Key Industry Takeaways From Mega-Conference 2018
Last week, publishers from across the country converged at the Key Executives Mega-Conference in San Diego, California, to discuss such issues as how to attract subscribers, grow revenue, marry print and digital strategies, and discover new products and services they ... Read More
New(s) Ideas
Calling all media startups and businesses with solutions for news media! If your product or service helps news organizations grow revenue, drive subscriptions, engage their audiences and streamline production, then enter your idea in our New(s) Ideas contest and you ... Read More
News Media Alliance Wins Two Golds in Association TRENDS Contest
The News Media Alliance has been honored with two Gold awards in the 2017 Association TRENDS 2017 All Media Contest. They were two of nearly 300 entries in the association publications contest ... Read More
Alliance Ad Puts Exclamation Point on Campaign: "We Are Real News"
The News Media Alliance today launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: “We ... Read More
Morning Consult Study Delves into News Brands Polarization
A study from Morning Consult shows that as of 2018, perceptions of news brands are highly polarized ... Read More
Support Real News – ‘We Are Real News’ Ad
We take our responsibility to report the truth very seriously. That is why we invest in the resources needed to seek out and report the truth. As part of its Support Real News campaign, the News Media Alliance is proud to provide this full-color print ... Read More
Accelerator Pitch Winner Sells to Google
The last time we saw Dave Gehring was on-stage at mediaXchange 2017, during the News Media Alliance Accelerator Pitch. Recognized by the Alliance as a promising start-up with solutions for news media companies, Gehring introduced Alliance members to Relay Media, an ... Read More
News Media Alliance to Host adXchange 2018
The News Media Alliance will host its second adXchange event for news media companies and advertisers February 28 – March 2, 2018 at the Embassy Hilton Suites - San Diego Bay Downtown in San Diego, CA ... Read More
Alliance Applauds Copyright Office Move to Modernize Newspaper Registration
Today the Copyright Office published in the Federal Register a Notice of Proposed Rulemaking allowing newspapers to use cost-saving technology for copyright registrations ... Read More
Advertising Tax Ad
Download and run our ads opposing an advertising tax ... Read More
News Media Alliance Names Rebecca Frank Director, Research & Insights
The News Media Alliance today announced the hire of Rebecca Frank as Director, Research & Insights ... Read More
Print Ads Remain Valuable Assets for Publishers and Advertisers
Last week, the DTC Forum on Television & Print in New York City discussed how the pharmaceutical industry can benefit from advertisements on TV and in print publications. Among the talks were several on how print ads can help the ... Read More
Five Key Takeaways from Digital Media North America
Last week, the World Association of Newspapers and News Publishers (WAN-IFRA) hosted the first-ever Digital Media North America (DMNA) conference in New York City, partnering with the News Media Alliance to bring insights about digital news trends from around the ... Read More
Print Ads Spur Newspaper Readers to Shop
Combing the Sunday papers for flyers and ads is a regular habit of many Americans. It’s how people make their shopping lists for the week, decide on when to make big purchases and plan their meals. And the deals that ... Read More
Google Ends First-Click-Free — What That Means for Paywalled News
Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed users to read paywalled news items for free, if accessed through the search engine. The ... Read More
Trib Total Media Keeps Local Journalism Alive with Alliance Membership
In western Pennsylvania, Trib Total Media made the move into digital news early, starting the region’s first online news hub, Tributaries, in 1995. Since then, the company has seen the internet take over the news industry, and although they’ve grown ... Read More
Pennsylvania’s Observer Publishing Company Joins the Alliance
As small-town papers try to compete against the internet and the negative impacts of fake news, they’re looking for new ways to fight for their survival and the survival of their peers. Which is why Pennsylvania’s Observer Publishing Company is ... Read More
Amazon Becomes Latest Digital Advertising Threat
Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its ... Read More
Driving Digital Subscriptions: Sustaining the ‘Trump Bump’
Earlier in the year, there was considerable talk about the so-called “Trump Bump”. Now, many newspaper companies’ second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow—and sustain—digital subscription revenue ... Read More
