Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater client that needed help reaching newcomers and engaging its base of theater enthusiasts. The theater ... Read More
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight their successful advertising campaigns. The AIC allows our members to learn and be inspired from ... Read More
Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences
In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
