Archive for Sales & Marketing-RT
mediaXchange 2016 Panel: Follow the Money
Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms ... Read More
mediaXchange 2016 Panel: Will Micropayments Go Macro?
Blendle is hoping to change micro-payments with its Spotify-like platform that encourages readers to pay a nominal fee for each article they read ... Read More
mediaXchange 2016 Presentation: Changing the Culture
One of the greatest challenges newspapers continue to face is changing the culture of the newsroom. At Monday’s MediaXchange session, co-sponsored by ASNE, three newspaper ... Read More
Webinar: Mobile Trends & The Changing Face of Retail
Presenter: Gary Meo, Senior Vice President, Sales Director, Nielsen Scarborough Mobile is now the primary access point to online retail for most U.S. consumers, and ... Read More
Webinar Recap: Maximizing Newspaper Political Advertising
Political ad spending is projected to hit a new record of 11.4 billion this year – up from 2015's $5 billion, according to The United ... Read More
Webinar: Maximizing Newspaper Political Advertising in a Record Spending Year
Presenter: John Kimball, Managing General Partner, Kimball Group The 2016 General Election is about much more than who becomes the next president. With nearly 75 percent ... Read More
Retail Sales Report Analysis: Q3 2015
% Based on Comparable Store Sales Best Buy: Same-store sales +0.5% Sales were hurt by declining purchases of mobile phones, tablets, cameras, TV and computers ... Read More
Webinar Recap: Digital Video – Best Practices and Monetization
In the last few years, our consumption of online video has risen dramatically in every form. A full 34 percent of adults spend five and ... Read More
Webinar: Mitigating the Impact of Ad Blocking
Presented by Rusty Coats, Executive Director of the Local Media Consortium, with a panel of industry expert: Tom Sly, VP of Digital Revenue, EW Scripps ... Read More
The Ultimate Holiday Shopping Guide
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More
