Archive for brand

News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands
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News Take Episode 203: Pioneering Innovation at Legacy Magazine and News Media Brands

In this episode of News Take, Lisa Hughes, the first female Publisher of The Philadelphia Inquirer, shares how she's led with innovation at top magazine ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
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News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
A Return to Contextual Advertising?
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A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
Nine Social Media Metrics for Success
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Nine Social Media Metrics for Success

On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don’t feel like their company is ... Read More