Archive for Advertising-A

Coalition for Better Ads Opens Better Ads Experience Program
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Coalition for Better Ads Opens Better Ads Experience Program

The Coalition for Better Ads today announced that it has opened enrollment for its Better Ads Experience Program for publishers that wish to certify their compliance ... Read More
Postal Rates Could Climb Significantly with New Rate-Setting Approach
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Postal Rates Could Climb Significantly with New Rate-Setting Approach

Publishers could see an extreme rise in their mailing costs in the next five years because of recently proposed changes to the current price structure ... Read More
Better Ad Standards to Be Enforced By Google, Coalition
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Better Ad Standards to Be Enforced By Google, Coalition

The Coalition for Better Ads is rolling out their Better Ads Experience Program to kick off the new year, while Google, which is a member ... Read More
Alliance Calls on Google, Facebook: Take Responsibility for Political Ads
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Alliance Calls on Google, Facebook: Take Responsibility for Political Ads

At a House Information Technology Subcommittee Hearing today, News Media Alliance President and CEO David Chavern called upon online content distribution platforms – specifically Google ... Read More
Data Leakage May Increase Ad-Blocking Adoption
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Data Leakage May Increase Ad-Blocking Adoption

A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship.  Data leakage occurs when a publisher of a website unknowingly grants ... Read More
Facebook's Political Advertising Policy
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Facebook’s Political Advertising Policy

The News Media Alliance has taken an active role in conversations around Facebook's plan, announced in April 2018, to label quality news as political advocacy ... Read More
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