Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising background, Rebecca tries to provide Alliance members all the facts they need about the advertising world so they can stay on top of all new initiatives and business.
During last week’s hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major tech platforms, stating that news publishers make a 70 percent and higher share from digital ad revenue delivered through tech platforms.
Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American workers will not learn about available job opportunities.
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC).
The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work.
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising.
With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie.
On November 8, the DOL proposed to change the way temporary job openings are shared with potential workers. Currently, employers are required by law to notify U.S. workers of these openings through publishing the listings in local newspapers. However, the DOL says it now believes publishing the listings on “widely viewed” websites, instead of in print newspapers, would be sufficient, and is therefore proposing removing the print requirement and moving to digital-only listings.
Curious about the News Advertising Panorama and how to use it? We’ve answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you’re a publisher or an advertiser.
As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures we can all be thankful for. Among the items bringing us some early holiday cheer are increased reader revenue, the end of tariffs on Canadian newsprint, and hope for growing trust among the news audience.
