Archive for Advertising-A

Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise
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Big Tech Says Publishers Keep Majority of Ad Revenue, But Experience Suggests Otherwise

While the straight revenue share between Google AdSense and publishers was clearly tilted in favor of the publishers, Google AdSense has become le­ss relevant for ... Read More
Video: Highlights from the House Judiciary Hearing on Online Platforms and the Free Press
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Video: Highlights from the House Judiciary Hearing on Online Platforms and the Free Press

On June 11, Alliance President and CEO David Chavern testified before the House Judiciary Committee on "Online Platforms and Market Power, Part 1: The Free ... Read More
Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn't Seem to Reflect Anyone's Actual Experience
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Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn’t Seem to Reflect Anyone’s Actual Experience

During last week's hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major ... Read More
Statement: Order Against Adept Management for Deceptive Direct Mail Practices
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Statement: Order Against Adept Management for Deceptive Direct Mail Practices

The News Media Alliance applauds the FTC for pursuing the case against Adept Management and protecting newspaper subscribers across the country ... Read More
CEO Statement: Indictment of Julian Assange
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CEO Statement: Indictment of Julian Assange

Regardless of whether or not Julian Assange is a “journalist,” the May 23 indictment of Assange crosses a clear constitutional line. In the 102-year history of ... Read More
CEO Statement: Introduction of the Journalist Protection Act
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CEO Statement: Introduction of the Journalist Protection Act

The News Media Alliance applauds Senators Richard Blumenthal (D-CT), Robert Menendez (D-NJ) and Representative Eric Swalwell (D-CA) for bicameral introduction the Journalist Protection Act ... Read More
News Media Alliance Strongly Opposes DOL Proposal to Remove Print Newspaper Requirement for Employment Notices
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News Media Alliance Strongly Opposes DOL Proposal to Remove Print Newspaper Requirement for Employment Notices

The Alliance today filed comments opposing the Department of Labor’s and the Department of Homeland Security’s proposals to eliminate the requirement that employers notify U.S ... Read More
Statement: Facebook's Exemption of News Organizations from Its Political Ad Policy
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Statement: Facebook’s Exemption of News Organizations from Its Political Ad Policy

We are very pleased to learn of Facebook’s announcement that news organizations will be exempt from its political ad policy ... Read More
Statement: Twitter’s New Political Advertising Policy
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Statement: Twitter’s New Political Advertising Policy

We are pleased that Twitter’s new political advertising policy recognizes the role of journalism as the “fourth estate” of civic society, rather than as political ... Read More
CEO: Facebook Needs to Learn Difference Between Journalism, 'Political Advertising' and Garbage
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CEO: Facebook Needs to Learn Difference Between Journalism, ‘Political Advertising’ and Garbage

Published on USA TODAY website - Facebook presents many risks to the future of journalism ... Read More
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Alliance Calls on Google to Rethink Planned Changes to Incognito Mode in Chrome Browser Learn more