Archive for Sales & Marketing-RT

Twenty-Somethings Share What Would Get Them to Pay for News
/

Twenty-Somethings Share What Would Get Them to Pay for News

Findings from qualitative and quantitative research from the News Media Alliance indicate that there are opportunities for news outlets – especially local news outlets – ... Read More
The Key to Gen Z: Insights and Ideas to Build Lasting Relationships
/

The Key to Gen Z: Insights and Ideas to Build Lasting Relationships

The Key to Gen Z report includes insightful findings, stats and compelling profiles that can help the news media industry understand what is important to ... Read More
2021 Holiday Shopping Ad
/

2021 Holiday Shopping Ad

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your news outlet for ... Read More
Back-to-School Ad
/

Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an ... Read More
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
/

Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There's Room for Improvement
/

Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
News Impact Project Tool Kit - Social Media Graphics
/

News Impact Project Tool Kit – Social Media Graphics

Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More
Ad: Dear Facebook Advertisers - Let's Talk
/

Ad: Dear Facebook Advertisers – Let’s Talk

As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content ... Read More
News Impact Project Tool Kit
/

News Impact Project Tool Kit

The News Impact Project Tool Kit is a print and digital resource for news publishers to use to reinforce the civic role journalism plays in ... Read More
User Guide: Pulse Research COVID-19 Impact Shopping Survey
/

User Guide: Pulse Research COVID-19 Impact Shopping Survey

Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our ... Read More
×

Support the Journalism Competition & Preservation Act - Learn more