Archive for Sales & Marketing-RT
Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies
The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 ... Read More
Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement
Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital ... Read More
2020 Holiday Shopping Ad
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More
Staff / News Impact Project Tool Kit – Social Media Graphics
Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More
Staff / Back-to-School Ad
Whether starting school from home or in the classroom, parents will be stocking up on the school supplies their kids will need for the new ... Read More
Staff / Ad: Dear Facebook Advertisers – Let’s Talk
As advertisers boycott Facebook due to concerns about their ads appearing next to questionable content, let them know that your news publication provides quality content ... Read More
Staff / News Impact Project Tool Kit
The News Impact Project Tool Kit is a print and digital resource for news publishers to use to reinforce the civic role journalism plays in ... Read More
Staff / User Guide: Pulse Research COVID-19 Impact Shopping Survey
Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our ... Read More
Case Study Template: Advertising Intelligence Center
Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
