When thinking about Thanksgiving, many things may come to mind, including family, the Macy’s Thanksgiving Day Parade, turkey with all the fixings – and, Black Friday. Most American families will spend the week before the holiday reading newspaper ad inserts that promote the big sales and noting all the best bargains to scoop up. To get into the holiday – and shopping – spirit, we compiled some important facts about the biggest shopping day of the year and the value of news media advertising for the consumer.
To help you capitalize on the consumer holiday, be sure to share our Black Friday ads to let shoppers know when you’ll be sharing your Black Friday inserts and advertisements to help them find the best deals.
For more information about Black Friday and ad effectiveness, you can check out the sources cited in our infographic:
What Statistics Say about Printed Advertisements Effectiveness
Black Friday’s not dead yet: 70 percent of American adults shopped Thanksgiving weekend
Marketing Chart: Which advertising channels consumers trust most and least when making purchases
31 Advertising Statistics to Know in 2018
Ecommerce conversion rates – how do yours compare?
What Is Black Friday? Sales and Trends
NRF Forecasts Holiday Sales Will Increase Between 4.3 and 4.8 Percent
Jennifer Peters is former content manager of the News Media Alliance.