While we appreciate the energy and resources that Google has brought, as a partner of the Coalition for Better Ads (launched last September), to the effort to improve the customer experience around digital advertising, we are very concerned to learn that Google appears to be taking unilateral action to implement the Coalition’s standards by adding an ad blocking feature within Chrome that would block all advertising to websites that do not comply with these new standards.
- Posted by David Chavern
- On June 2, 2017 Read More
At mediaXchange 2017, Dr. Augustine Fou, Independent Ad Fraud Researcher went into the problem of ad fraud and the trust problem it is creating.
- Posted by Kirsten Ballard
- On May 1, 2017 Read More