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Advertising, Advertising-RT, Audience-RT, Research & Tools

COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

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Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed attention from readers, their staffs are grappling with how to continue delivering critical news with reduced revenue and resources resulting from the crisis.

Advocacy, Business Ops-A, Journalism

Alliance Encourages Census Director to Advertise Online Census Option in Newspapers

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The Alliance sent a letter to U.S. Census Bureau Director Steven Dillingham, in light of his March 18 announcement that Census field operations would be temporarily suspended due to the ongoing coronavirus (COVID-19) pandemic, encouraging him to advertise for the online completion of the 2020 Census and to employ print and digital newspaper media, which reach millions of Americans weekly, in this awareness effort.

Journalism, Research & Tools

Alliance Resources to Get Started on the Right Foot in the New Year

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It’s a new year, which signifies new beginnings, a fresh start and the setting and attaining of new goals, both personally and professionally.

As you are charting your plans for 2020, as a news industry professional and as a member of the News Media Alliance, remember to utilize the Alliance’s many resources, products and programs available to aid you in your day-to-day activities and to help make your life easier!

Events, Live Events

adXchange

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adXchange provides opportunities for members and advertisers/agencies to have private one-on-one meetings and discuss upcoming ads and initiatives.

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