Archive for Advertising

Newsprint Tariff Ads
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Newsprint Tariff Ads

The News Media Alliance and the Stop Tariffs on Printers & Publishers (STOPP) Coalition have provided print and digital ads for newspapers to run in their ... Read More
How To: Use Contests to Increase Your Ad Revenue
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How To: Use Contests to Increase Your Ad Revenue

Editor’s Note: The Alliance only endorses responsible data-handling in which readers are proactively informed of what data is being collected and how it will be ... Read More
The Undefeated: Diverse Journalism Gives Proof of Life
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The Undefeated: Diverse Journalism Gives Proof of Life

There is a misconception that diversity is not important when reporting the news. That news is a set of facts that exist in a linear ... Read More
Ad Receptivity
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Ad Receptivity

With the dawn of digital media came an explosion of new advertising channels, creating more options than ever before for campaigns and media strategies.  With ... Read More
FAQ: Coalition for Better Ads and Ad Filtering Within Chrome
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FAQ: Coalition for Better Ads and Ad Filtering Within Chrome

This FAQ provides background on the Coalition for Better Ads, its Better Ads Standards, and the Chrome Filtering Feature ... Read More
How To: Price Your Native Advertising Offerings
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How To: Price Your Native Advertising Offerings

After our first How-To article appeared, we got queries from members about a follow-up. “Sponsored content sounds like a terrific way to add to advertising ... Read More
Alliance Ad Puts Exclamation Point on Campaign: "We Are Real News"
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Alliance Ad Puts Exclamation Point on Campaign: "We Are Real News"

The News Media Alliance today launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an ... Read More
Support Real News - 'We Are Real News' Ad
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Support Real News – ‘We Are Real News’ Ad

We take our responsibility to report the truth very seriously. That is why we invest in the resources needed to seek out and report the truth.  ... Read More
How To: Create Better Branded Content
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How To: Create Better Branded Content

Do you know what I really hate? A disruptive ad. If you make me click through a timer screen or scroll through one of those ... Read More
Emergency Preparedness Ads
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Emergency Preparedness Ads

With tornado season in full swing, now is the perfect time to join the News Media Alliance and the Ad Council’s Emergency Preparedness Roadblock ... Read More
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