Archive for Advertising

Study Suggests Online News Not a Major Contributor to Partisan News Consumption
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Study Suggests Online News Not a Major Contributor to Partisan News Consumption

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to ... Read More
Ad Tech: It’s Worse Than We Thought
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Ad Tech: It’s Worse Than We Thought

In addition to Alphabet and Meta, many other companies have found success in the ad tech market by inserting themselves into advertising transactions that once ... Read More
Big Game Ad
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Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as ... Read More
Facebook Advertisers - Let's Talk
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Facebook Advertisers – Let’s Talk

Our high-quality journalism offers brand safe environments for advertising. Yet news publishers are facing greater challenges than ever due to decreasing advertising revenue resulting from ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
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COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
Paper Revolution Ad
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Paper Revolution Ad

Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a ... Read More
News Media Alliance to Host Next adXchange Meeting in Fort Lauderdale
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News Media Alliance to Host Next adXchange Meeting in Fort Lauderdale

The News Media Alliance will host its next adXchange event on February 24 and 25 at the Embassy Suites Hotel in Fort Lauderdale, FL. A ... Read More
Highlighting News Publisher Success in the AIC
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Highlighting News Publisher Success in the AIC

Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
Newsprint Tariff Ads
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Newsprint Tariff Ads

The News Media Alliance and the Stop Tariffs on Printers & Publishers (STOPP) Coalition have provided print and digital ads for newspapers to run in their ... Read More
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