A Return to Contextual Advertising?


With the onset of digital media and the subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook, and that change could end up being a return to an already-established method: contextual advertising. In this article, first published in Street Fight, Alliance VP of Research & Insights Rebecca Frank posits that it is possible we are on the verge of a return to contextual advertising as the dominant form of online ads.

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