Archive for Advertising
A Return to Contextual Advertising?
With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As ... Read More
6 Answers with Rebecca Frank, Vice President, Research & Insights, News Media Alliance
Rebecca Frank tries to stay on top of what’s going on in the industry that might be helpful for Alliance members. Coming from an advertising ... Read More
Tech Spokesman Says Publishers Keep 70% of Digital Ad Revenue — Which Doesn’t Seem to Reflect Anyone’s Actual Experience
During last week's hearing, a bold assertion was made by Matthew Schruers of the Computer and Communications Industry Association (CCIA), a representative of the major ... Read More
Employment Advertising Rule Hurts the American Worker
Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American workers will not learn about available job ... Read More
Alliance Members to Benefit from New Advertising Intelligence Center
Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can ... Read More
News Media Alliance Launches Advertising Intelligence Center
The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers
With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie ... Read More
Tell the DOL to Put American Workers First and Save the Print Requirement for Temporary Job Listings
On November 8, the DOL proposed to change the way temporary job openings are shared with potential workers. Currently, employers are required by law to ... Read More
FAQs About the News Advertising Panorama
Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how ... Read More
