Archive for Advertising
Recording Now Available! Webinar: Hot Topics in Advertising
Recording Now Available! - On this Alliance member webinar, attorneys from Lerman Senter PLLC will share information concerning current federal and state laws and regulations ... Read More
News Media Alliance Comments: Endorsement Guides Concerning the Use of Endorsements and Testimonials in Advertising
The News Media Alliance (“NMA”), by its attorneys, hereby responds to the request for comment related to the Federal Trade Commission (“FTC”) Guides Concerning the ... Read More
Recording Now Available! Profits in Uncertain Times: Leveraging New Technology to Grow Digital Ad Revenue and Create New Revenue Streams
Recording Now Available! – Description: In today’s uncertain advertising climate, the ability to generate new revenue streams is more valuable than ever. On this webinar, ... Read More
Ad: Google Uses News Content Without Paying Publishers
Google uses news content for its own benefit, but without paying journalists and publishers for their work. Not OK, Google. Download and run the ad ... Read More
Keyword Blocking Around Pandemic Hurts Publishers and Public
News organizations across the country are offering potentially life-saving information to readers. But as news organizations struggle to stay afloat, many digital advertisers have used ... Read More
COVID-19 Stimulus Updates Affecting the News Media Industry
We have provided links to Alliance and other third-party resources that provide useful information for news publishers about the Stimulus Package, CARES Act, Small Business ... Read More
A Clarion Call
A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it ... Read More
Fixing Online Advertising and News: A Matter of Life and Death
This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in ... Read More
Senators Send Bipartisan Letter Urging Support for Local Media Outlets Amidst COVID-19 Pandemic
Today a bipartisan letter was sent from U.S. Senators Maria Cantwell (D-WA), John Kennedy (R-LA), Amy Klobuchar (D-MN) and John Boozman (R-ARK) to their Senate colleagues urging ... Read More
COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?
Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of ... Read More
