Archive for Advertising
Infographic: 8 News Media Stats to Be Thankful For
As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures ... Read More
Infographic: The Value of Black Friday Advertisements
When thinking about Thanksgiving, many things may come to mind, including Black Friday. Most American families will spend the week before the holiday reading newspaper ... Read More
News Advertising Panorama Showcases Value of News Media Audience for Advertisers
Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the News ... Read More
The News Audience Votes — At the Polls and With Their Wallets
You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you ... Read More
How Alabama Media Group Makes Local Videos with Viral Appeal
Long before we were talking about the “pivot to video,” Alabama Media Group was bringing sleek, stylized videos to their local audience ... Read More
New(s) Ideas: Twipe Tool Helps Publishers EngageReaders
Our July New(s) Ideas winner, Twipe Mobile, has deployed exciting reader analytics technology to equip news publishers with unique insights to improve audience engagement, and ... Read More
Key Ideas About Reader Trust Emerge from trustXchange
Earlier this week, the News Media Alliance hosted its inaugural trustXchange event, bringing together journalists, academics and media experts to discuss how the news media ... Read More
Six Key Ideas for Publishers from INMA’s 2018 World Congress
This week, media executives from around the world converged on Washington, D.C., for the International News Media Association’s (INMA’s) World Congress, where they learned new ... Read More
New Data Show News Media Is Stronger Than Ever
Kantar Media’s “Dimension 2018” report contains statistics that help demonstrate that news media has never been stronger. Here we present these statistics in infographics that ... Read More
