Archive for Advertising
5 Answers with Daniel Schaible
Daniel Schaible is the founder and COO of License League, a company that helps publishers monetize their content at the article level. NAA caught up ... Read More
NUMMI’s Example for Newspapers
One of my favorite radio programs is "This American Life" on NPR. I have been listening to it for years and recently I re-heard one ... Read More
5 Answers with Sharon J. Prill
Sharon J. Prill is Group Publisher & President of the Seattle Times Affiliate News Group and the Yakima Herald-Republic. NAA caught up with Prill to ... Read More
2016 Advertising Planbook
Get ready for 2016 and beyond with the latest edition of the Advertising Planbook, exclusively for NMA members! Advertising can be a critical component to marketing ... Read More
How Publishers Can Use Lionshare, a Digital-Media Planning Tool
The Donald W. Reynolds Journalism Institute (RJI), based in Columbia, Missouri, ... Read More
Why Newspapers are Important During Election Season
If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered ... Read More
2015-16 Political Ad: Elections and Newspaper Media
As the 2016 political campaigning season heats up, we are providing members with a new political ad to run in your publications. The ad contains ... Read More
How to Leverage Data and Analytics to Grow Audience Revenue
This guest article is the last in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. This ... Read More
