Archive for Advertising
Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the ... Read More
Letter to President Trump: Help Sustain Local News
President and CEO of the News Media Alliance, David Chavern, and CEO of America's Newspapers, Dean Ridings today sent a letter to President Donald Trump, ... Read More
Alliance Encourages Census Director to Advertise Online Census Option in Newspapers
The Alliance sent a letter to U.S. Census Bureau Director Steven Dillingham, in light of his March 18 announcement that Census field operations would be temporarily ... Read More
Case Study Template: Advertising Intelligence Center
Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The ... Read More
Featured AIC Case Study: Promoting a Niche Theater to Reach New Patrons, Theater Enthusiasts
Hearst Connecticut Media Group (HCMG) submitted a case study to the News Media Alliance Advertising Intelligence Center (AIC) on their work with an historic theater ... Read More
Paper Revolution Ad
Paper recovery for recycling is a national success because of millions of Americans' commitment to recycling at home, work and school. Newspaper recycling is a ... Read More
Alliance Resources to Get Started on the Right Foot in the New Year
It’s a new year, which signifies new beginnings, a fresh start and the setting and attaining of new goals, both personally and professionally. As you ... Read More
Highlighting News Publisher Success in the AIC
Earlier this year, the News Media Alliance launched the Advertising Intelligence Center (AIC), an in-depth database of case studies provided by our members that highlight ... Read More
News Media Offer Brand Safe Alternative for Advertisers to Ad Tech
With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More
