Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / April 2, 2020

#AloneTogether Ad PSAs – Ad Council

The News Media Alliance has partnered with the Ad Council to bring print and digital PSAs for newspapers' use to help raise awareness about the importance of practicing social distancing during the coronavirus/COVID-19 pandemic ... Read More

Rebecca Frank / April 1, 2020

Member Exclusive: Alliance Discussion of Stimulus Package and Benefits to News Publishers

On Tuesday, March 31, the News Media Alliance convened an Operational Working Group to discuss the the Stimulus Package, CARES Act, small business loans and more. This call featured analysis and explanation of the various resources available by Alliance SVP and General Counsel Danielle Coffey ... Read More

Staff / March 31, 2020

U.S. Treasury & SBA Announce Paycheck Protection Program

The CARES Act establishes a new $349 billion Paycheck Protection Program. The Program will provide much-needed relief to millions of small businesses so they can sustain their businesses and keep their workers employed ... Read More

Rebecca Frank / March 19, 2020

Member Exclusive: Alliance Round-Table on Operations During Public Health Crisis

On Tuesday, March 17, the News Media Alliance convened an Operational Working Group to discuss the impacts of the COVID-19 outbreak on the news industry. This call featured speakers from The New York Times, the San Francisco Chronicle, and the Seattle Times sharing their perspectives ... Read More

Staff / March 17, 2020

WHO: Package Delivery Safety and Coronavirus

In the World Health Organization's (WHO's) Q&A about coronaviruses, it explains the low risk of commercial products as a vector for the virus ... Read More

Lindsey Loving / March 13, 2020

Case Study Template: Advertising Intelligence Center

Have you been wanting to get into creating case studies of your success with marketing and advertising clients, but don't know where to start? The Alliance has created a template to help you get started ... Read More

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