Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

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Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / August 15, 2019

News Media Alliance Member Product and Program Overview

Overview of Alliance member products and programs, what they do and how to access them ... Read More

Staff / July 23, 2019

Back-to-School Ad

Parents will soon be looking for the best back-to-school deals, so now is the time to let retailers know why news media make the grade when it comes to turning browsing into buying! ... Read More

Arantxa Hernandez / July 9, 2019

Webinar Recap: A New Paradigm of Readership in Local News

Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views ... Read More

Staff / July 9, 2019

News Media Alliance Launches vendorXchange Directory

The News Media Alliance today launched a new tool for members, called vendorXchange. VendorXchange is a directory of providers to the news media industry that allows Alliance members to search for new vendors, as well as rate and review vendors they’ve worked with, aiding other members in their vendor search ... Read More

Staff / June 4, 2019

#ProtectLocalNews Ads

The Alliance has developed print and digital ads for news publishers to run, calling on the public to #ProtectLocalNews and support a safe harbor for news publishers to collectively negotiate with the tech platforms for better business arrangements ... Read More

Lindsey Loving / May 13, 2019

Saving for Retirement Ads

Even though tax season is over, people still have finances on the brain and might be feeling overwhelmed. This is the perfect time to join the News Media Alliance and Ad Council’s Saving for Retirement Roadblock ... Read More

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