Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / November 17, 2020

Call for Nominations: 2020 John P. Murray Audience Development Award

The News Media Alliance is now accepting nominations for the 2020 John P. Murray Award for Excellence in Audience Development ... Read More

Lindsey Loving / November 9, 2020

2020 Holiday Shopping Ad

Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More

Staff / September 17, 2020

Ads: Support a #SafeHarbor4News

Your Community Could Lose Local News. Google and Facebook take 90 percent of all digitaladvertising revenue growth –revenue that news publishersneed to invest in continuing todeliver the news ... Read More

Lindsey Loving / September 2, 2020

2020 International Newspaper Carrier Day Ad

The News Media Alliance has produced 2020 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More

Lindsey Loving / August 20, 2020

2020 National Newspaper Week and International Newspaper Carrier Day

International Newspaper Carrier Day is held each year in conjunction with National Newspaper Week (NNW), an annual week dedicated to celebrating the impact of newspapers to communities large and small ... Read More

Staff / August 12, 2020

News Impact Project Tool Kit – Social Media Graphics

Inspired by the News Impact Project Tool Kit, news publishers can use these graphics on their social media channels to encourage support for local news ... Read More

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