Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

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Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / November 13, 2019

News Impact Project Submissions

Calling all media startups and businesses with solutions for news media! Get your product or service in front of thousands of news organizations looking for new ways to grow revenue, drive subscriptions, engage their audiences and streamline production ... Read More

Rebecca Frank / November 6, 2019

Report: Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences

In this installment of the Driving Digital Subscriptions series, we provide in-depth findings from a new study of media subscribers, including print and digital news media, cable TV and video and audio streaming ... Read More

Lindsey Loving / November 1, 2019

Black Friday Ads 2019

Local shoppers want to know where to find the best deals on Black Friday - and they are turning to your newspaper for that information ... Read More

Jennifer Peters / October 31, 2019

Infographic: Scary Good Facts About the News Media

There's plenty of crazy news about the news media industry to give us all a little fright now and then. But there's also a lot of great news about news! To give you a good scare this Halloween, we've rounded up some scary good facts about the industry to brighten ... Read More

Staff / October 15, 2019

News Media Alliance Establishes John P. Murray Award for Excellence in Audience Development

The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague ... Read More

Rebecca Frank / September 13, 2019

News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More

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