Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Magazine Media Factbook

News Advertising Panorama

News Impact Project Tool Kit

Advertising Intelligence Center

Journalism Grants Directory

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

A Spot of Good Ad Tech News for Publishers

<img alt='' src='http://www.newsmediaalliance.org/wp-content/uploads/2018/08/Rebecca-crop-800px.jpg' srcset='http://www.newsmediaalliance.org/wp-content/uploads/2018/08/Rebecca-crop-800px.jpg 2x' class='avatar avatar-40 photo sab-custom-avatar' height='40' width='40' />

Rebecca Frank / February 22, 2023

A Spot of Good Ad Tech News for Publishers

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up ... Read More

Alliance Members: We'd Like Your Input! Audience & Advertising Research Needs

<img alt='' src='http://www.newsmediaalliance.org/wp-content/uploads/2018/08/Rebecca-crop-800px.jpg' srcset='http://www.newsmediaalliance.org/wp-content/uploads/2018/08/Rebecca-crop-800px.jpg 2x' class='avatar avatar-40 photo sab-custom-avatar' height='40' width='40' />

Rebecca Frank / February 14, 2023

Alliance Members: We’d Like Your Input! Audience & Advertising Research Needs

We are in the process of evaluating our news and magazine audience and advertising research reports and would like your feedback! ... Read More

Big Game Ad

<img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' class='avatar avatar-40 photo sab-custom-avatar' height='40' width='40' />

Staff / January 13, 2023

Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More

Give a Subscription to Your Local Newspaper Ad

<img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' class='avatar avatar-40 photo sab-custom-avatar' height='40' width='40' />

Staff / December 14, 2022

Give a Subscription to Your Local Newspaper Ad

The News/Media Alliance has produced print and digital ads to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More

Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?

<img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' class='avatar avatar-40 photo sab-custom-avatar' height='40' width='40' />

Staff / November 30, 2022

Fireside Chat with Robin Berjon: Could Web3 Really Be a Thing for Publishers?

In this fireside chat, News/Media Alliance President & CEO, David Chavern, sits down with Robin Berjon, former VP of Data Governance at The New York Times, to talk about the potential of Web3 for news and magazine publishers ... Read More

2022 Holiday Shopping Ads

<img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' height='40' width='40' data-src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' class='avatar avatar-40 photo sab-custom-avatar lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg' srcset='https://www.newsmediaalliance.org/wp-content/uploads/2018/08/Staff-Avatar.jpg 2x' class='avatar avatar-40 photo sab-custom-avatar' height='40' width='40' />

Staff / November 10, 2022

2022 Holiday Shopping Ads

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your publication for that information ... Read More

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News/Media Alliance Applauds California State Assembly for Introducing California Journalism Preservation Act - Read more