Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

 

 

Latest Articles


Support Real News - Press Access Ad
/

Support Real News – Press Access Ad

Denying press access is a violation of your First Amendment right to a free press. Without press access, we all lose. As part of our Support Real News campaign, the News Media Alliance is proud to provide two ads for use in your print and online publications ... Read More
Edelman Study: High Levels of Trust in Traditional Media Persist
/

Edelman Study: High Levels of Trust in Traditional Media Persist

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More
New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers
/

New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers

Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More
Vote for Your Favorite New(s) Idea
/

Vote for Your Favorite New(s) Idea

It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More
New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers
/

New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers

With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie ... Read More
New Study Explores Why Tech Isn't Always the Answer to News Media's Problems
/

New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be almost as dangerous as stagnation.” ... Read More
Loading...
×

What You Should Know About the EU Copyright Directive Read now