Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As the media environment continues to change and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of key research reports and timely insights and examples=, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / September 24, 2024

Nine in Ten Americans Engage with Magazine Media, Most Take Action on Ads in Magazines: News/Media Alliance Report

Heavy magazine readers are a force when it comes to their influence on social media and with family, friends, and neighbors on their shopping and purchasing decisions, making them an important audience for advertisers, according to a new report released today by the News/Media Alliance ... Read More

Staff / September 24, 2024

2024 Magazine Supplement

The News/Media Alliance Magazine Audience: Influential, Engaged, and Action-Oriented 2024 Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions ... Read More

Staff / September 24, 2024

2024 Magazine Supplement: The Magazine Audience: Influential, Engaged, and Action-Oriented

The 2024 Magazine Supplement to the Market Report tracks trends in the magazine audience, magazine reader traits, behaviors and preferences, influence, and purchasing decisions, including the latest data from MRI-Simmons ... Read More

Staff / September 17, 2024

2024 International Newspaper Carrier Day Ad

The News/Media Alliance has produced ads for use on International Newspaper Carrier Day on October 12, 2024 ... Read More

Staff / August 2, 2024

Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $38.8 billion on back-to-school shopping this year. And where will they look to find the best deals? News media—in print and online ... Read More

Staff / June 12, 2024

‘Love, Your Mind’ Campaign – Ad Council

The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines for its "Love, Your Mind" campaign, focused on promoting positive mental health awareness ... Read More

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