Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / November 30, 2018

FAQs About the News Advertising Panorama

Curious about the News Advertising Panorama and how to use it? We've answered some of your most-asked questions to help you understand this research tool and how to best utilize the information it provides, whether you're a publisher or an advertiser ... Read More

Jennifer Peters / November 19, 2018

Infographic: 8 News Media Stats to Be Thankful For

As we prepare to celebrate Thanksgiving, we wanted to share some of the good news about the news media industry — some facts and figures we can all be thankful for. Among the items bringing us some early holiday cheer are increased reader revenue, the end of tariffs on Canadian ... Read More

Jennifer Peters / November 8, 2018

Infographic: The Value of Black Friday Advertisements

When thinking about Thanksgiving, many things may come to mind, including Black Friday. Most American families will spend the week before the holiday reading newspaper ad inserts that promote the big sales and noting all the best bargains to scoop up. We compiled some important facts about the biggest shopping ... Read More

Rebecca Frank / November 7, 2018

News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama, which highlights the benefits and advantages for marketers of advertising in print and digital news media ... Read More

Jennifer Peters / November 6, 2018

The News Audience Votes — At the Polls and With Their Wallets

You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news ... Read More

Jennifer Peters / November 1, 2018

Logikcull Makes FOIA Deep Dives Surprisingly Simple

We’ve talked before about how to use the Freedom of Information Act (FOIA) to get better information for your beats, but now that you have all that information, what happens next? That’s where Logikcull comes in, an automated document search and discovery tool that helps unearth the particular information you’re ... Read More

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