Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

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Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Rebecca Frank / September 13, 2019

News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience

Updated in September 2019 - Recent research shows that, for advertisers, there’s no better audience to target than the news media audience. This research is the foundation of the Panorama ... Read More

Rebecca Frank / September 5, 2019

News Media Offer Brand Safe Alternative for Advertisers to Ad Tech

With the rise of digital and programmatic ad buying, brand safety risks have increased, as has advertiser awareness of ad placement ... Read More

Rebecca Frank / September 3, 2019

A Return to Contextual Advertising?

With the onset of digital media and subsequent migration to digital marketing, concerns regarding personal data privacy have spurred new protective regulations for consumers. As a result, we may be on the cusp of a change to the digital advertising playbook ... Read More

Lindsey Loving / August 26, 2019

2019 International Newspaper Carrier Day Ad

The News Media Alliance has produced 2019 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More

Lindsey Loving / August 21, 2019

National Newspaper Week and International Newspaper Carrier Day

International Newspaper Carrier Day is held each year in conjunction with National Newspaper Week (NNW), an annual week dedicated to celebrating the impact of newspapers to communities large and small ... Read More

Staff / July 23, 2019

Back-to-School Ad

Parents will soon be looking for the best back-to-school deals, so now is the time to let retailers know why news media make the grade when it comes to turning browsing into buying! ... Read More

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