Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Rebecca Frank / June 14, 2021

Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters

The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More

Staff / June 8, 2021

Webinar: John Murray 2020 Best Practices in Audience Development

Wednesday, July 21, 2021, 2:00 - 3:15 p.m. ET - The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More

Staff / May 4, 2021

News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as the recipients of the 2020 John P. Murray Award for Excellence in Audience Development ... Read More

Staff / April 23, 2021

Future of News: On the Road to Recovery?

Learn how media companies have sped up digitization, and what this means for their ability to gather, disseminate and make money from news ... Read More

Staff / April 15, 2021

Tips for Successful News Publishing Partnerships

With many local newsrooms trying to do more with less these days, looking outside your newsroom to partner with other local news publications can have the effect of having a larger, more diverse staff that can cover more topics, more areas of your region, and be more representative of your ... Read More

Rebecca Frank / April 15, 2021

Study: Reframing Article Headlines, Messages Around Reader Values Can Help Build Trust

The Media Insight Project recently investigated Americans’ perceptions of the core values that underlie journalistic inquiry and found that they are not “universally embraced,” which may be one of the reasons that distrust in the media seems intractable ... Read More

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