Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / November 17, 2021

Call for Nominations: 2021 John P. Murray Audience Development Award

The News Media Alliance is now accepting nominations for the 2021 John P. Murray Award for Excellence in Audience Development ... Read More

Staff / November 17, 2021

Give a Subscription to Your Local Newspaper Ad: News Impact Project

The News Media Alliance has produced an ad to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More

Lindsey Loving / October 26, 2021

2021 Holiday Shopping Ad

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your news outlet for that information ... Read More

Lindsey Loving / September 8, 2021

2021 International Newspaper Carrier Day Ad

The News Media Alliance has produced 2021 International Newspaper Carrier Day ads for use during National Newspaper Week and on International Newspaper Carrier Day ... Read More

Staff / August 20, 2021

Recording Now Available! Webinar: Unlock the Value of Your Sports Betting Audience

Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More

Staff / July 27, 2021

Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More

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