Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / January 19, 2021

Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More

Rebecca Frank / January 14, 2021

Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content ... Read More

Jennifer Peters / December 21, 2020

Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers

Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school district across the state of Minnesota. The program, supported in part by a grant from the Google News Initiative (GNI), seeks to increase name recognition ... Read More

Staff / December 7, 2020

Give a Subscription to Your Local Newspaper Ad: News Impact Project

The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More

Staff / November 17, 2020

Call for Nominations: 2020 John P. Murray Audience Development Award

The News Media Alliance is now accepting nominations for the 2020 John P. Murray Award for Excellence in Audience Development ... Read More

Lindsey Loving / November 9, 2020

2020 Holiday Shopping Ad

Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information ... Read More

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