Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

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Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / June 4, 2019

#ProtectLocalNews Ads

The Alliance has developed print and digital ads for news publishers to run, calling on the public to #ProtectLocalNews and support a safe harbor for news publishers to collectively negotiate with the tech platforms for better business arrangements ... Read More

Lindsey Loving / May 13, 2019

Saving for Retirement Ads

Even though tax season is over, people still have finances on the brain and might be feeling overwhelmed. This is the perfect time to join the News Media Alliance and Ad Council’s Saving for Retirement Roadblock ... Read More

Staff / April 9, 2019

New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content

The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions to their digital publications ... Read More

Michael MaLoon / April 8, 2019

What’s Next: Digital Subscriptions

While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More

Rebecca Frank / March 27, 2019

Alliance Members to Benefit from New Advertising Intelligence Center

Advertising has long been a main driver of revenue to news publications, both print and digital, but crafting the right strategy for each advertiser can be a complicated task. To help member publishers best serve their advertisers, the Alliance has launched the Advertising Intelligence Center (AIC) ... Read More

Staff / March 27, 2019

News Media Alliance Launches Advertising Intelligence Center

The News Media Alliance today launched a new tool for members, the Advertising Intelligence Center (AIC). The AIC is a gateway to a repository of ideas and approaches provided by members and maintained by the Alliance, with accounts of advertising and marketing strategies that really work ... Read More

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