Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / January 30, 2019

Support Real News – Press Access Ad

Denying press access is a violation of your First Amendment right to a free press. Without press access, we all lose. As part of our Support Real News campaign, the News Media Alliance is proud to provide two ads for use in your print and online publications ... Read More

Rebecca Frank / January 30, 2019

Edelman Study: High Levels of Trust in Traditional Media Persist

Edelman’s new study, released this month, shows a positive global trend in media trust, with traditional media sources being the most-trusted ... Read More

Rebecca Frank / January 22, 2019

New Report: Native Advertising Continues to Provide Value for Publishers and Advertisers

Recent research from the Native Advertising Institute and WAN-IFRA delves into global publishers’ perceptions and behaviors related to native advertising ... Read More

Lindsey Loving / January 7, 2019

Vote for Your Favorite New(s) Idea

It's time for Alliance members to vote for their favorite New(s) Idea. The grand prize winner will get a dedicated webinar with Alliance members to present their New(s) Idea in 2019! ... Read More

Lindsey Loving / December 19, 2018

New(s) Ideas: Recruitology’s MaxRecruit Gives Publishers an Edge with Employers

With Recruitology’s programmatic job distribution platform, MaxRecruit, news publishers can get ahead of the competition and secure a piece of the recruitment advertising pie ... Read More

Rebecca Frank / December 17, 2018

New Study Explores Why Tech Isn’t Always the Answer to News Media’s Problems

A new study from the Reuters Institute of Journalism raises a warning call to organizations that are focusing on constant evolution rather than identifying and committing to their own strengths, stating that “relentless, high-speed pursuit of technology-driven innovation could be almost as dangerous as stagnation.” ... Read More

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