Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Rebecca Frank / June 3, 2020

Member Exclusive: Update on Ongoing Alliance Activities Around COVID-19 Pandemic

On Tuesday, June 2, the News Media Alliance Operational Working Group was joined by Alliance SVP & General Counsel Danielle Coffey and Alliance SVP, Public Policy, Paul Boyle for updates on Alliance activities around the ongoing public health pandemic as it relates to the news media industry ... Read More

Staff / June 2, 2020

Ad: Google Uses News Content Without Paying Publishers

Google uses news content for its own benefit, but without paying journalists and publishers for their work. Not OK, Google. Download and run the ad ... Read More

Rebecca Frank / May 7, 2020

A Clarion Call

A new study released this week suggests that the current ad-tech ecosystem is not only detrimental to publishers, but it harms all involved in it due to a lack of accountability ... Read More

Rebecca Frank / May 6, 2020

Member Exclusive: Alliance Discussion of Re-Opening After Pandemic & Updates from Members

On Tuesday, May 5, the News Media Alliance Operational Working Group was joined by Dennis Hoeg, of Nexteer Automotive, to discuss the manufacturing industry perspective on the pandemic and what publishers might expect from that sector going forward. We also heard from Alliance members, including Conan Gallaty of the Tampa ... Read More

Staff / May 4, 2020

User Guide: Pulse Research COVID-19 Impact Shopping Survey

Thank you for your interest in the Pulse COVID-19 Impact Shopping Survey findings. This is by no means a complete list, yet here are our strong suggestions to leverage this intelligence now ... Read More

Rebecca Frank / April 20, 2020

Fixing Online Advertising and News: A Matter of Life and Death

This post appears on Medium - click here to read the full article. Below is a short excerpt. As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ ... Read More

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