Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

 

Latest Articles


2022 International Newspaper Carrier Day Ad
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2022 International Newspaper Carrier Day Ad

The News/Media Alliance has produced ads for use on International Newspaper Carrier Day on October 8, 2022 ... Read More
Press Gazette Future of Media Tech Conference
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Press Gazette Future of Media Tech Conference

September 21, 2022 - The Future of Media Technology conference aims to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era ... Read More
This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply
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This Publisher was Victim of a Ransomware Attack: How They Minimized the Impact and 3 Lessons You Can Apply

In June 2022, a local, independently-owned publisher found its servers had been hacked and were being held ransom. The good news is they were prepared. Here are their lessons you can take and apply ... Read More
Study Suggests Online News Not a Major Contributor to Partisan News Consumption
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Study Suggests Online News Not a Major Contributor to Partisan News Consumption

As more and more news consumers get information online, the scholarly community has worked to investigate the impact of this shift and the degree to which it perpetuates partisan viewpoints due to the lack of visibility of alternative perspectives. A recent study suggests that unlike TV, online news is not ... Read More
Recording Now Available! Webinar: John Murray Best Practices in Audience Development
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Recording Now Available! Webinar: John Murray Best Practices in Audience Development

July 26, 2:00-3:15 p.m. EDT - The recipients of the 2021 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development
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News Media Alliance Announces Recipients of 2021 John P. Murray Award for Excellence in Audience Development

The News Media Alliance has named The Forum of Fargo-Moorhead (North Dakota) (Small category), the Detroit Free Press (Medium category), the Honolulu Star-Advertiser (Medium Category) and Newsday (Long Island, NY) (Large category) as the recipients of the 2021 John P. Murray Award for Excellence in Audience Development ... Read More
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News/Media Alliance Applauds Senate Markup of Journalism Competition & Preservation Act (JCPA), Calls on House to Mark-Up Bill Next Week - Read more