Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News/Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow your audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / November 3, 2023

2023 Holiday Shopping Ads

Local shoppers want to know where to find the best deals and coupons this holiday season, and they are turning to your publication for that information ... Read More

Staff / September 19, 2023

2023 International Newspaper Carrier Day Ad

The News/Media Alliance has produced ads for use on International Newspaper Carrier Day on October 7, 2023 ... Read More

Staff / September 12, 2023

2023 National Newspaper Week and International Newspaper Carrier Day

International Newspaper Carrier Day is held each year in conjunction with National Newspaper Week (NNW), an annual week dedicated to celebrating the impact of newspapers to communities large and small ... Read More

Staff / July 19, 2023

Back-to-School Ad

According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $45.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More

Staff / May 9, 2023

Pets and People Together Ads – Ad Council

The News/Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers and magazines around helping to keep people and their pets together through fostering, donating and more ... Read More

Rebecca Frank / February 22, 2023

A Spot of Good Ad Tech News for Publishers

It is not a stretch to say that programmatic advertising and the broader suite of ad tech has harmed publishers in multiple ways. But a new report out in January gives us hope that things may be looking up ... Read More

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