Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Staff / April 8, 2021

‘It’s Up to You’ Vaccine Education Ad PSAs – Ad Council

The News Media Alliance has partnered with the Ad Council to provide print and digital PSAs for newspapers to help provide important public education about the COVID-19 vaccine ... Read More

Rebecca Frank / March 22, 2021

Survey Reveals Alliance News Publishers Adopting Subscriber Retention Strategies

The American Press Institute (API) recently conducted a survey of news organizations, asking them about their subscriber retention activities. Within the API survey, over 300 News Media Alliance member publications were represented ... Read More

Rebecca Frank / March 22, 2021

Member Exclusive: Alliance News Publishers Have Adopted Subscriber Retention Strategies, Though There’s Room for Improvement

Any attentive observer of the news industry throughout the digital media era knows that news publishers have shifted many of their resources to attracting digital subscribers. This evolution – and the changes in the business model driving it – has reshaped both the editorial and business sides of news organizations ... Read More

Staff / January 29, 2021

News Impact Project Celebrates First Anniversary

Today, the News Impact Project celebrates its one-year anniversary. Thanks to this program, we’ve highlighted hundreds of news stories from our members and other local news publishers showcasing the amazing impact local news has on their communities ... Read More

Lindsey Loving / January 28, 2021

Ad: Subscribe to Your Local Newspaper

The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications to promote subscribing to their local newspaper (yours!) ... Read More

Staff / January 19, 2021

Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More

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