Research and Tools

UNDERSTANDING THE CHANGING LANDSCAPE

As our industry’s environment continues to grow and evolve, News Media Alliance members are at the forefront of the newest insights and strategies to grow audience and revenue. Through the sharing of best practices, key research reports, applicable case studies and sales techniques, we provide you with valuable tools to help grow audience, generate revenue and streamline business operations.

From the latest cutting-edge developments in advertising, audience development, technology and more, our proprietary research provides up-to-date trends and numbers – exclusively to our members.

Click on the buttons below to view content on a specific news media Research issue. You can also navigate to content by topic using the top menu navigation and drop-down menus at the top of the screen.

Latest Articles

Lindsey Loving / October 17, 2018

Lung Cancer Awareness Ads from The Ad Council

With Lung Cancer Awareness Month coming up in November, now is the perfect time to support the Saved by the Scan public service advertising campaign, brought to you by the American Lung Association’s LUNG FORCE initiative and the Ad Council ... Read More

Jennifer Peters / October 11, 2018

Membership May Be the Next Best News Media Revenue Model

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there’s a third option: membership ... Read More

Lindsey Loving / September 17, 2018

New(s) Ideas: Subatomic Digital Helps Publishers Tap into Digital Archives, Drive Additional Revenue

Subatomic Digital didn’t realize the revenue growth potential of their products for news publishers when they launched their business in the early 2000s. But today, they have several newspaper customers for whom they develop custom products ... Read More

Jennifer Peters / September 13, 2018

Support Real News with Media Literacy Tools for the Classroom

With fake news and distrust of the media making it harder for many people to know what to believe, there is ample need for news literacy lessons targeted at each and every student in America, from elementary-aged kids to university coeds ... Read More

Rebecca Frank / September 4, 2018

AAJA Pay Study Reveals Women and POC Earn Less

Recently-released data from AAJA suggests that women and minorities employed in newsrooms earn less than their male and white counterparts ... Read More

Lindsey Loving / August 13, 2018

2018 International Newspaper Carrier Day

Each year, we recognize the newspaper carriers who work hard to deliver the news to our readers ... Read More

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