LATEST ARTICLES
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Latest Articles
Webinar Recap: A New Paradigm of Readership in Local News
Data gathered by Medill Local News Initiative at Northwestern University shows that the most important factor that news platforms need to be monitoring is the driver for regularity and loyalty, rather than more subscribers or page views ... Read More
Staff / News Media Alliance Launches vendorXchange Directory
The News Media Alliance today launched a new tool for members, called vendorXchange. VendorXchange is a directory of providers to the news media industry that allows Alliance members to search for new vendors, as well as rate and review vendors they’ve worked with, aiding other members in their vendor search ... Read More
Staff / #ProtectLocalNews Ads
The Alliance has developed print and digital ads for news publishers to run, calling on the public to #ProtectLocalNews and support a safe harbor for news publishers to collectively negotiate with the tech platforms for better business arrangements ... Read More
Saving for Retirement Ads
Even though tax season is over, people still have finances on the brain and might be feeling overwhelmed. This is the perfect time to join the News Media Alliance and Ad Council’s Saving for Retirement Roadblock ... Read More
Staff / New Report: Post ‘Trump Bump,’ Readers Continue to Turn to News Publishers for Quality Content
The News Media Alliance today unveiled a new report for members, What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue. The report contains the latest stats on how news publishers are working to drive subscriptions to their digital publications ... Read More
What’s Next: Digital Subscriptions
While the news industry continues to experience drastic changes, what remains constant is the commitment by publishers and readers to digital subscriptions ... Read More
