Latest Articles

LATEST ARTICLES

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Latest Articles


News Impact Project Celebrates First Anniversary
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News Impact Project Celebrates First Anniversary

Today, the News Impact Project celebrates its one-year anniversary. Thanks to this program, we’ve highlighted hundreds of news stories from our members and other local news publishers showcasing the amazing impact local news has on their communities ... Read More
Ad: Subscribe to Your Local Newspaper
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Ad: Subscribe to Your Local Newspaper

The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications to promote subscribing to their local newspaper (yours!) ... Read More
Big Game Ad
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Big Game Ad

Download our ad for members promoting news media as the best place to advertise foods and beverages for the Big Game ... Read More
Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation
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Flaws in Ad Tech Contribute to False Perceptions of Brand Safety, Ad Blocking, and Disinformation

Disinformation and trust in news were key drivers of the tragic riots that took place on January 6, 2021 at the U.S. Capitol. But as the crisis unfolded, advertisers paused many of their online ads, including those running alongside news content ... Read More
Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers
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Star Tribune Reaches Gen Z with Classroom Access; Will Create Playbook for Other Local Publishers

Last month, the Minneapolis-based Star Tribune launched their expanded News in Education program, which offers free digital access to the Star Tribune to every school district across the state of Minnesota. The program, supported in part by a grant from the Google News Initiative (GNI), seeks to increase name recognition ... Read More
Give a Subscription to Your Local Newspaper Ad: News Impact Project
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Give a Subscription to Your Local Newspaper Ad: News Impact Project

The News Media Alliance, as part of our News Impact Project, has produced an ad to run in your publications this holiday season to promote giving a gift subscription to your news publication ... Read More
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Australia Passes News Media Bargaining Code, Platforms Must Pay for News - Read more