LATEST ARTICLES
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Latest Articles
Staff / Back-to-School Ad
According to newly-released data from the National Retail Federation, parents with school-aged children are projected to spend $37.1 billion on back-to-school shopping this year, an all-time high. And where will they look to find the best deals? News media—in print and online ... Read More
Staff / Recording Now Available! Webinar: John Murray 2020 Best Practices in Audience Development
The recipients of the 2020 John P. Murray Award for Excellence in Audience Development will share their success stories and best practices for driving audience growth and engagement and growing digital subscriptions ... Read More
Staff / Webinar: Unlock the Value of Your Sports Betting Audience
Wednesday, August 18, 2021, 2:00 - 3:00 p.m. EDT - Recent headlines show premium sports media brands partnering up with major sportsbooks, but at what cost? Are media companies selling themselves short? ... Read More
Staff / Sign Up for Email Updates
Get our weekly email updates! Stay in the know: Sign up here and we’ll email you when we publish new content ... Read More
Apple’s Latest Privacy Announcement Will Impact a Key Tool in News Publishers’ Audience Engagement Toolbox: Email Newsletters
The June 2021 Worldwide Developers Conference (WWDC) keynote speech, which introduced the company’s iOS 15, featured "one more thing" that should have many news organizations paying attention ... Read More
Staff / News Media Alliance Announces Recipients of 2020 John P. Murray Award for Excellence in Audience Development
The News Media Alliance has named the Arizona Daily Star’s #ThisIsTucson (Small category), The Keene Sentinel (Keene, NH) (Medium category), and McClatchy (Large category) as the recipients of the 2020 John P. Murray Award for Excellence in Audience Development ... Read More
