Danielle Coffey is President & CEO of the News/Media Alliance, which represents 2,000 news and magazine media outlets worldwide. Prior to becoming CEO in 2023, Danielle served since 2015 as Executive Vice President and General Counsel, leading the organization’s advocacy and strategy. While focusing on a digital future for news, which includes building a more favorable legislative and regulatory environment for the digital distribution of news content, her government affairs and policy advocacy is driven by news publishers’ core mission of a flourishing, free and independent press.
Before joining the Alliance, Danielle was Vice President and General Counsel for the Telecommunications Industry Association (TIA) where she led advocacy efforts for member companies on issues that affected the internet ecosystem, broadband deployment, content regulation and international trade. She was responsible for informing and educating government representatives about member companies' technologies and advocated for policies that facilitate innovation.
Danielle is a member of the Board of Directors of the National Press Club Journalism Institute (NPCJI).
Danielle earned her JD from the Catholic University Law School, with a specialization in Communications Law. She was born and raised in California and obtained her undergraduate degree from San Diego State University. Danielle lives with her husband and two daughters in McLean, Virginia.
Rebecca Frank is Vice President of Research & Insights at the News/Media Alliance. She is focused on understanding the needs and behaviors of news audiences, publishers, and advertisers, to inform the work the Alliance does on behalf of its members. She has a background in market research, digital analytics, data analysis, social media, and marketing strategy.
Prior to joining the Alliance, she was the Senior Manager of Audience Experience and Acquisition at SmartBrief, a business publisher based in Washington, D.C. She helped launch the Global Strategy & Analytics Group at the public relations firm Burson-Marsteller, working with Fortune 50 brands to develop online reputation monitoring tactics, as well as proprietary audience research and analysis tools. Her previous work also includes audience research and strategy in the public health, automotive and pharmaceutical sectors.
Rebecca graduated from Tufts University with a B.A. in Political Science and Economics. Originally from the New York City area, she currently resides in Alexandria, Virginia.
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