Newspaper Inserts Drive Consumers to Action
Recent independent research reveals that newspaper inserts continued to drive traffic
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Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase,
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper.
Facebook’s Political Advertising Policy
The News Media Alliance has taken an active role in conversations around Facebook’s plan, announced in April 2018, to label quality news as political advocacy.
Circulation Analysis Report: Home Delivery
The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media’s (AAM)
NAA Fights for Tax Deductions for Print, Digital
The IRS is proposing a change to its rules to determine who the taxpayer is under Section 199 of the Tax
The Ultimate Holiday Shopping Guide
Local shoppers want to know where to find the best deals on Black Friday – and they are turning to
Newspaper Digital Audience Peaks
Key Facts The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult
2016 Advertising Planbook
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Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users
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