Local shoppers want to know where to find the best deals on Black Friday – and they are turning to your newspaper for that information. In fact, 63 percent of Americans rate local newspaper ads as the most effective way to plan their Black Friday shopping, according to Nielsen.
We want to help you capitalize on this advantage by positioning your paper with advertisers, readers and media as the Ultimate Holiday Shopping Guide, with special deals and consumer engagement numbers to prove it.
The Ultimate Holiday Shopping Guide is designed to help drive sales through a two-pronged approach focusing on both paid and earned media that targets consumers and advertisers.
Black Friday Materials for News Media Alliance Members:
NAA has developed the following resources for your use in promoting Black Friday deals in your Thanksgiving edition.
1) A customizable Black Friday ad in ¼-page, ½-page and full-page sizes, as well as web banners, which can be utilized in print, digital and mobile formats. We’ve provided full-color, partial color and black-and-white versions of each size of the ad. You can customize the box at the bottom with your newspaper’s offering.
2) Sample Black Friday talking points and email template to promote your newspaper’s Black Friday deals with local broadcast media.
Click here to access our 2015 Black Friday Resources
If you have any questions about these resources and materials, please contact Lindsey Loving, News Media Alliance communications manager.
Lindsey is the Communications Manager for the News Media Alliance. Prior to joining the Alliance, she led communications for a food and nutrition nonprofit in Washington, D.C. for over eight years.