A wide variety of macroeconomic factors—from oil prices to wage stagnation to the impact of technology—all make the task of generating customer traffic a daily struggle. The challenge advertisers face of raising awareness and motivating consumers to purchase, whether in-store or online, remains. The engaging platforms offered by newspaper media are the best bet to draw consumers to make the retail connection.
This report provides the retail outlook for 2016, and the strength of newspapers in reaching consumers. The report provides the latest data on print and digital newspaper media audience, as well as a breakdown of how special consumer groups, including millennials, moms and men, interact with newspaper media and newspaper advertising.
Click here to download the report.
Please contact Jim Conaghan, Vice President of Research, with questions or for more information.
Former Vice President of Research & Industry Analysis at News Media Alliance.