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News Media Groups Applaud Representatives Bustos and Aderholt for Calling on GAO to Review Government Advertising Spending, Assess Agency Use of Local Media

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Today, Representatives Cheri Bustos (D-IL) and Robert Aderholt (R-AL) sent a letter to U.S. Government Accountability Office (GAO) requesting that it conduct a comprehensive review of current government agency expenditures on advertising and to examine how federal agencies could place more advertising with local news publishers and broadcast stations.

Advertising-A, Advocacy, Advocacy-A, Business Ops-A, Journalism, Press Releases

CEO Statement: The News Media Alliance Supports the Local Journalism Sustainability Act

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The Local Journalism Sustainability Act, introduced in the House of Representatives today by Representatives Ann Kirkpatrick (D-AZ) and Dan Newhouse (R-WA) – and the bipartisan group of their colleagues who have joined them as original co-sponsors – would provide incentives for consumers and businesses to help ensure local news publishers survive the current crises, and that they are around to cover the next ones.

Advocacy, Journalism

COVID-19 Stimulus Updates Affecting the News Media Industry

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We have provided links to Alliance and other third-party resources that provide useful information for news publishers about the Stimulus Package, CARES Act, Small Business loans and more. Please check back regularly – we will continue to update this page with more resources, as they become available, that may be helpful to news publishers.

Advertising-A, Advertising-RT, Advocacy, Journalism, Research & Tools

Fixing Online Advertising and News: A Matter of Life and Death

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This post appears on Medium – click here to read the full article. Below is a short excerpt.

As the COVID-19 pandemic reshapes life in the 21st century, the news industry’s long history does not protect it from fundamental change. One major issue the crisis has illuminated is many advertisers’ reluctance — for brand safety reasons — to advertise against news.

Advertising, Advertising-RT, Audience-RT, Research & Tools

COVID-19 Drives Traffic to News Sites, But Will Publishers Benefit?

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Since early March, many people have been living largely isolated lives as the novel coronavirus has spread around the world. Their one guaranteed source of information since the start of the pandemic has been high-quality news – especially local news outlets. However, even as these news outlets have received renewed attention from readers, their staffs are grappling with how to continue delivering critical news with reduced revenue and resources resulting from the crisis.

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