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News Media Alliance Comments: Endorsement Guides Concerning the Use of Endorsements and Testimonials in Advertising
The News Media Alliance (“NMA”), by its attorneys, hereby responds to the request for comment related to the Federal Trade Commission (“FTC”) Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guide” or “Guides”).
Members of the News/Media Alliance staff have contributed to this post.