Why Political Ads on TV Stink
We are quickly entering the political crazy season (I gave up calling it “silly” because the situation is much too […]
Advertising, Audience-RT, Research & Tools
Advertising
Newspaper Inserts Drive Consumers to Action
Recent independent research reveals that newspaper inserts continued to drive traffic
Our Own Super Bowl Moment
The Super Bowl is truly an American cultural phenomenon. 111.9 million people watched the Denver Broncos beat the Carolina Panthers
Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase,
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper.
Data Leakage May Increase Ad-Blocking Adoption
A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship. Data leakage occurs when a publisher
Facebook’s Political Advertising Policy
The News Media Alliance has taken an active role in conversations around Facebook’s plan, announced in April 2018, to label quality news as political advocacy.
FTC Issues Policy Statement on Native Advertising
The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015. The Policy Statement
5 Answers with Daniel Schaible
Daniel Schaible is the founder and COO of License League, a company that helps publishers monetize their content at the
NUMMI’s Example for Newspapers
One of my favorite radio programs is “This American Life” on NPR. I have been listening to it for years