Archive for Advertising
You Know That You Still Read a Newspaper, Right?
I find that people get very confused by the term "newspaper". I actually had a very high-ranking public official say to me recently that he ... Read More
Knowledge is Power – So Why Would We Want to Block Access
The phrase "knowledge is power" has a long and impressive pedigree. Its first recorded use was in the 7th Century – and it is certainly ... Read More
Why Political Ads on TV Stink
We are quickly entering the political crazy season (I gave up calling it "silly" because the situation is much too serious for that). For those ... Read More
Newspaper Inserts Drive Consumers to Action
Recent independent research reveals that newspaper inserts continued to drive traffic ... Read More
Our Own Super Bowl Moment
The Super Bowl is truly an American cultural phenomenon. 111.9 million people watched the Denver Broncos beat the Carolina Panthers to take home the crown ... Read More
Engaging Shoppers: Consumers & Newspaper Media 2016
The challenge advertisers face of raising awareness and motivating consumers to purchase, ... Read More
6 Reasons Newspapers are the Elected Media Platform for Loyal Voters
For certain local news and information, there is just no comparison to the value of the local newspaper ... Read More
Data Leakage May Increase Ad-Blocking Adoption
A practice referred to as “data leakage” is particularly harmful to the publisher/reader relationship. Data leakage occurs when a publisher of a website unknowingly grants ... Read More
Facebook’s Political Advertising Policy
The News Media Alliance has taken an active role in conversations around Facebook's plan, announced in April 2018, to label quality news as political advocacy ... Read More
FTC Issues Policy Statement on Native Advertising
The Federal Trade Commission issued an Enforcement Policy Statement on Deceptively Formatted Advertisements on December 22, 2015. The Policy Statement addresses occasions in which certain ... Read More
