Archive for Advertising
mediaXchange 2016: Ad Blocking
A 2015 report by Adobe and PageFair estimates that $21.8 billion in ads were blocked last year. Meanwhile, half the reporters in the newsroom are ... Read More
mediaXchange 2016 Panel: Follow the Money
Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their “second customers”—advertisers—connect to customers across all platforms ... Read More
Mobile at a ‘Tipping Point’
Watch: Full Session Video (member log-in required) With mobile news consumption now far outpacing traditional desktop traffic, mobile represents a $50 billion—or perhaps even larger—opportunity ... Read More
mediaXchange 2016 Panel: Evolution of Local News
When asked by a mediaXchange attendee how best to serve the unpleasant stories that nobody really wants to read, the boring, but important ones, Jim ... Read More
5 Answers with Tim Robinson
Five Answers is a series that features someone studying or working in the news industry answering five questions. If you'd like to participate, email Kirsten.Ballard@naa.org. Tom ... Read More
Digital Publishers Put Brave Software on Notice for Substituting Ads
Media Contact: Lindsey Loving Manager, Communications lindsey@newsmediaalliance.org 571.366.1009 FOR IMMEDIATE RELEASE Digital Publishers Put Brave Software on Notice for Substituting Ads April 7, 2016 Arlington, ... Read More
How Keywee Uses Newspaper Stories
Social media networks promise publishers access to a vast audience of previously untapped readers. But that doesn't mean that those readers will click on the ... Read More
Speaker Lineup Announced for NAA mediaXchange 2016
Media Contact: Lindsey Loving Manager, Communications lindsey@newsmediaalliance.org 571.366.1009 FOR IMMEDIATE RELEASE Speaker Lineup Announced for NAA mediaXchange 2016 Sir Martin Sorrell, Laurent Cordier and Marty ... Read More
